Notion has embraced and empowered its users by investing in super users through the Pros program, allowing them to contribute their time and expertise to help others get more out of the software.
The development of the Notion community has been driven by sharing and learning about the different ways people are using the tool, with a particular mention of the growing trend of bullet journalists on Notion.
Deep dives
Building a Strong Notion Community
Camille Ricketts, the Head of Marketing for Notion, discusses the importance of building a strong community around the all-in-one workspace tool. She highlights the organic growth of the Notion community, with users expressing their love and obsession for the software across multiple platforms. Notion has embraced and empowered its users by investing in super users through the Pros program, which allows them to contribute their time and expertise to help others get more out of Notion. The company has also been actively organizing meetups and events around the world to connect with the community and foster a sense of belonging.
The Power of Personalization and Creativity in Notion
Camille emphasizes that the core appeal of Notion lies in its ability to be a personalized and creative tool. Users, including engineers, product people, designers, and personal development enthusiasts, can create their own unique setups and express themselves through the software. Notion's aesthetic and spaciousness resonates with users who want to communicate something about themselves or enhance their personal and professional lives. The development of the Notion community has been driven by sharing and learning about the different ways people are using the tool, with a particular mention of the growing trend of bullet journalists on Notion.
Creating a Connective and Supportive Community
Notion has been focused on creating a strong bond between the company and its community. They have invested in fostering intimate connections by hosting monthly AMAs, where the community has direct access to company leaders to address questions, concerns, and provide insights into their plans. Notion has also started official office hours and webinars led by Notion Pros to provide support and learning opportunities. The challenge lies in scaling the community while maintaining a high level of intimacy, trust, and responsiveness to the community's needs.
The Role of Community in Notion's Marketing Strategy
The Notion community has become a significant element in the overall marketing strategy of the company, with community building becoming the 'elephant in the room' for Camille. The community's passion and advocacy for the product have translated into increased usage and adoption, especially in team environments. Notion sees the community as a key distribution network for their content and aims to strike a balance between scaling the community while retaining close connections and informed communication with the users.
Today we’re talking to Camille Ricketts (@camillericketts), the superstar Head of Marketing for Notion.
If you know what Notion is, you are likely obsessed with it.
But if you don’t, here’s our best shot at explaining the software: Notion is an all-in-one workspace for note-taking, project management and task management. Most importantly, Notion is modular. People can remix and reuse the templates they offer to create their own powerful tools. That’s where the community comes in.
Kev, Kai and I all have roots in the Bay Area, and when we rub elbows with folks in tech we’re always curious about who out there is using digital platforms to connect people in interesting and innovative ways. Recently, a number of people we respect have begun to singing the praises of Notion and Camille, so we’re so stoked to have her on the podcast.
Since she started as Head of Marketing, she and her team have invested in Notion superusers, swelling their ranks and meetup numbers in the name of educating even more Notion-curious people about what the platform is capable of.
If you want to get involved with Notion, download their app or go to their website: notion.so
Grab your copy of GET TOGETHER—our handbook on community-building 🔥: bit.ly/gettogetherbook
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
