AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Moth Minds
Camille Ricketts: Former Head of Marketing at Notion
Sep 7, 2023
Camille Ricketts, Former Head of Marketing at Notion, discusses content marketing strategies, the importance of understanding the audience, unconventional content strategies by companies like Figma and Duolingo, evolving skills in content marketing, the impact of AI on marketing, founder involvement in marketing, and the significance of aspirational users and A24's success.
44:31
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Storytelling skills are essential for marketers, evolving from historical narratives to diverse content forms.
- Audience research is crucial for creating valuable content, focusing on addressing needs for differentiation and quality.
Deep dives
Camille Ricketts on Career Threads and Storytelling Evolution
Camille Ricketts highlights the significance of writing skills acquired early in her career, emphasizing storytelling's constant presence throughout her various roles. She discusses how historical narratives inspire her and notes the evolution of storytelling methods, especially in long-form journalism transitioning to diverse forms like podcasts and videos.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode