Moth Minds

Camille Ricketts: Former Head of Marketing at Notion

Sep 7, 2023
Guest
Camille Ricketts
Camille Ricketts, Former Head of Marketing at Notion, discusses content marketing strategies, the importance of understanding the audience, unconventional content strategies by companies like Figma and Duolingo, evolving skills in content marketing, the impact of AI on marketing, founder involvement in marketing, and the significance of aspirational users and A24's success.
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Episode notes
1
Intro
00:00 • 3min
2
Understanding Your Audience for Effective Content Creation
02:53 • 7min
3
Exploring Unconventional Content Strategies of Companies like Figma and Duolingo
09:24 • 2min
4
Evolving Strategies and Skills in Content Marketing
10:59 • 22min
5
Exploring the Impact of AI on the Future of Marketing
32:53 • 3min
6
Founders Involvement in Marketing and Positioning
35:27 • 4min
7
Importance of Aspirational Users and A24's Success
39:54 • 5min