Moth Minds
Camille Ricketts: Former Head of Marketing at Notion
Sep 7, 2023
Camille Ricketts, Former Head of Marketing at Notion, discusses content marketing strategies, the importance of understanding the audience, unconventional content strategies by companies like Figma and Duolingo, evolving skills in content marketing, the impact of AI on marketing, founder involvement in marketing, and the significance of aspirational users and A24's success.
44:31
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Quick takeaways
- Storytelling skills are essential for marketers, evolving from historical narratives to diverse content forms.
- Audience research is crucial for creating valuable content, focusing on addressing needs for differentiation and quality.
Deep dives
Camille Ricketts on Career Threads and Storytelling Evolution
Camille Ricketts highlights the significance of writing skills acquired early in her career, emphasizing storytelling's constant presence throughout her various roles. She discusses how historical narratives inspire her and notes the evolution of storytelling methods, especially in long-form journalism transitioning to diverse forms like podcasts and videos.
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