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Camille Ricketts on Leading Notion's Marketing, Creating and Utilizing Templates Effectively, and Leveraging Community
Sep 13, 2023
Camille Ricketts, operating partner at Emergence Capital, discusses her background from First Round Capital to Notion and the White House's US Digital Service. She shares strategies for user onboarding, tutorial content creation, and generating case studies. The podcast also dives into Notion's go-to-market approach and successful creator marketing campaigns.
31:57
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Quick takeaways
- Quickly resolving customer issues in the support channel builds goodwill and fosters positive outlook.
- Effective user education through tutorials and templates enhances customer success and guides users through complex B2B products.
Deep dives
Importance of Customer Support and Goodwill
Building goodwill by quickly resolving customer issues in the customer support channel is crucial. Appreciative customers who have their problems addressed are more likely to have a positive outlook. It is essential to understand and define ideal customer profiles (ICPs) based on functional areas and company sizes to ensure relatable and illustrative stories for each category. This fosters a connection between customers and the examples offered to them, making them feel supported and motivated.
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