Join Nate Matherson as he sits down with Camille Ricketts for the fifteenth episode of the Optimize podcast. Camille is the Operating Partner focused on all things marketing, brand, and communications for Emergence Capital, the longest-standing venture firm focused on B2B software. She’s also known for being Notion’s 10th hire, joining Notion as the first marketer when the team was just 10 people, and running content and marketing for First Round Capital, where she founded and built First Round Review. In this episode, Camille and Nate discuss her extensive background from her time with First Round Capital to Notion’s 10th employee to becoming a member of The White House’s US Digital Service. Camille gets tactical, sharing strategies and tips for creating user onboarding and tutorial content, generating case studies, and leveraging cross-functional teams. As a special bonus, Camille and Nate dive deep into Notion’s go-to-market approach, revealing insights into building successful creator marketing campaigns. Closing out the episode is our popular lightning round of questions! For more information please visit www.positional.com, or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check in with Nate on LinkedIn & Twitter
Check in with Camille on LinkedIn & Twitter & Emergence Capital

What to Listen For:
02:30 Camille’s Background

04:49 Experience being Notion’s 10th employee

05:54 Was content always a priority at Notion?

09:00 How do we create and distribute tutorial content?

11:34 Driving success with pre-built templates for users

13:30 What is a Director of Community?

15:15 Notion’s GTM strategy: Influencer Marketing

21:26 Where did SEO fit in Notion’s GTM strategy?

23:12 How do you get a customer to agree to do a case study?

25:35 Cross-functional teams drive the best results for content marketing

25:58 Camille’s White House experience (US Digital Service)

27:38 Should VCs be creating content?

28:39 Lightning question round