Grow Your B2B SaaS S5E18 - How to Position Your B2B SaaS for Explosive Growth with April Dunford
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Jan 21, 2025 
April Dunford, founder of Ambient Strategy and author of "Obviously Awesome," shares her expertise on positioning in the B2B SaaS landscape. She explains that effective positioning is foundational, differentiating it from mere branding and messaging. Listeners will learn about common pitfalls in SaaS positioning and how a clear strategy can highlight unique product value. April emphasizes the importance of aligning marketing with sales pitches and the need for cross-functional teamwork to achieve explosive growth.
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Positioning Defined
- Positioning defines how your product uniquely delivers value to a specific customer segment.
- It clarifies competitors, differentiation, and target market for effective messaging and sales.
Avoid Common Positioning Mistakes
- Many SaaS companies fail by ignoring positioning or misunderstanding their real competition.
- Recognize non-obvious competitors like manual work or Excel to position effectively.
Step-by-Step Positioning Process
- Start positioning with identifying competitive alternatives your product must beat.
- Then define differentiated capabilities, value, best-fit customer, and market category systematically.
