#578
Mentioned in 25 episodes
Positioning
The Battle for Your Mind
Book • 1981
This book introduces the concept of positioning as a crucial strategy in marketing.
It explains how to effectively communicate with a skeptical and media-blitzed public by creating a position in the prospect's mind that reflects the company's strengths and weaknesses as well as those of its competitors.
The authors provide valuable case histories and analyses of successful and failed advertising campaigns, emphasizing the importance of simplicity, consistency, and understanding how people think and evaluate information.
The book also discusses strategies such as making and positioning an industry leader, occupying a niche, and repositioning competitors to create a unique market position.
It explains how to effectively communicate with a skeptical and media-blitzed public by creating a position in the prospect's mind that reflects the company's strengths and weaknesses as well as those of its competitors.
The authors provide valuable case histories and analyses of successful and failed advertising campaigns, emphasizing the importance of simplicity, consistency, and understanding how people think and evaluate information.
The book also discusses strategies such as making and positioning an industry leader, occupying a niche, and repositioning competitors to create a unique market position.
Mentioned by
Mentioned in 25 episodes
Recommended by 
April Dunford as the foundational book on positioning, offering insights into the core concepts.
April Dunford as the foundational book on positioning, offering insights into the core concepts.
692 snips
A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)
Mentioned by 
Dickie Bush in relation to the concept of specificity and its impact on marketing and branding.
Dickie Bush in relation to the concept of specificity and its impact on marketing and branding.
123 snips
Free Ghostwriting Masterclass (from $0 to $10k/mo)
Mentioned by 
Sean Cannell as a book that prophetically speaks to the current crowded social media landscape.
Sean Cannell as a book that prophetically speaks to the current crowded social media landscape.
50 snips
424: How Regular People Are Making 6 Figures on YouTube (Without Going Viral)
Mentioned by 
Nicolas Cole and Al Ries and Jack Trout when discussing the importance of specialization and differentiation in marketing and business.
Nicolas Cole and Al Ries and Jack Trout when discussing the importance of specialization and differentiation in marketing and business.
47 snips
The Fastest Way to Make $3,755,972 as a Writer
Mentioned by Sean Cannell in the context of a classic marketing book about narrowing down one's position.
Sean Cannell in the context of a classic marketing book about narrowing down one's position.24 snips
383: How Small Creators Land Big Brand Deals in 2025 (Complete Sponsorship Guide)
Mentioned by Sean Cannell when discussing the importance of focusing a YouTube channel and owning a clear space in the consumer's mind.
Sean Cannell when discussing the importance of focusing a YouTube channel and owning a clear space in the consumer's mind.16 snips
374: YouTube is Changing... Let's Talk About It.
Mentioned by Craig Clemens as authors whose audio books he listened to while learning about marketing.
13 snips
#95 with Craig Clemens of Golden Hippo - The 9-Figure Business You've Never Heard Of
Mentioned as a book that explains what positioning is but doesn't explain how to do it.
12 snips
Ep 1: Making Complex Products Obviously Awesome (with April Dunford)
Mentioned by 
Jason Calacanis when discussing a book he read that influenced his marketing strategy for Superhuman.
Jason Calacanis when discussing a book he read that influenced his marketing strategy for Superhuman.
Superhuman 2.0: The AI edge, top productivity hacks, and the future of email | E2002
