#856

Mentioned in 26 episodes

Positioning

The Battle for Your Mind

Book • 1981

This book introduces the concept of positioning as a crucial strategy in marketing.

It explains how to effectively communicate with a skeptical and media-blitzed public by creating a position in the prospect's mind that reflects the company's strengths and weaknesses as well as those of its competitors.

The authors provide valuable case histories and analyses of successful and failed advertising campaigns, emphasizing the importance of simplicity, consistency, and understanding how people think and evaluate information.

The book also discusses strategies such as making and positioning an industry leader, occupying a niche, and repositioning competitors to create a unique market position.

Mentioned by

Arielle Jackson

Michael Tannenbaum

Mentioned in 26 episodes

Mentioned by

Rahul Vohra

as influential in his thinking on product positioning.

Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)

Mentioned by

April Dunford

as the original book on positioning, published in 1982.

April Dunford: The Marketing Expert

Mentioned by

Tim Ferriss

as a book on marketing principles.

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Recommended by

April Dunford

as the foundational book on positioning, offering insights into the core concepts.

A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)

Mentioned by

Dickie Bush

in relation to the concept of specificity and its impact on marketing and branding.

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Recommended by

Arielle Jackson

as her favorite marketing book.

The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)

Mentioned by

Derek Halpern

as a resource on mission-driven branding.

Why Derek Halpern Walked Away From Millions To Start An E-Commerce Brand

Mentioned by

Rahul Vohra

when discussing a book that helped him understand market positioning.

Superhuman 2.0: The AI edge, top productivity hacks, and the future of email | E2002

Recommended by

Rahul Vohra

for learning about product positioning.

Rahul Vohra - Using Emotion to Design Great Products - [Founder’s Field Guide, EP.1]

Mentioned by

Sean Cannell

as a book that prophetically speaks to the current crowded social media landscape.

424: How Regular People Are Making 6 Figures on YouTube (Without Going Viral)

Mentioned by

Nicolas Cole

and Al Ries and Jack Trout when discussing the importance of specialization and differentiation in marketing and business.

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Mentioned by

Sean Cannell

in the context of a classic marketing book about narrowing down one's position.

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Mentioned by

Michael Tannenbaum

as an easy-to-read book about marketing.

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Recommended by

Jenny He

as the number one book to read on positioning, calling it the 101 for all things positioning.

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Mentioned by

Sean Cannell

when discussing the importance of focusing a YouTube channel and owning a clear space in the consumer's mind.

374: YouTube is Changing... Let's Talk About It.

Mentioned by

Nicolas Cole

as a book about positioning and category thinking.

Why Your Fiction Writing Feels Generic (And How to Fix It)

Recommended as a fantastic book, mentioning Harvey Jones' question about positioning in board meetings.

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Mentioned by

Craig Clemens

as authors whose audio books he listened to while learning about marketing.

#95 with Craig Clemens of Golden Hippo - The 9-Figure Business You've Never Heard Of

Mentioned as a book that explains what positioning is but doesn't explain how to do it.

Ep 1: Making Complex Products Obviously Awesome (with April Dunford)

Mentioned by

April Dunford

as a seminal book on positioning.

S5E18 - How to Position Your B2B SaaS for Explosive Growth with April Dunford

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