Lenny's Podcast: Product | Growth | Career

Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)

2017 snips
Mar 23, 2025
Rahul Vohra, founder and CEO of Superhuman, previously created Rapportive, a Gmail plugin sold to LinkedIn. He shares insights on intentionally ignoring most customer feedback to thrive, restructuring his team to focus on product excellence, and the power of manual onboarding in creating passionate superfans. Vohra introduces the 'Single Decisive Reason' framework for better decision-making and discusses how Superhuman's AI has revolutionized email management, emphasizing genuine virality over incentivized growth.
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Virality Secret

  • True virality in products doesn't exist; sustained viral coefficients over 1 are rare.
  • Word-of-mouth and spontaneous sharing drive real, impactful product growth.
00:00 / 00:00

Combating Slowdown

  • Define "slowdown" as either unavoidable (market widening) or avoidable (organizational).
  • Address avoidable slowdowns by optimizing leadership structure and time allocation.
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Switch Log

  • Rahul Vohra uses a "switch log" to track his time, DMing his EA every time he switches tasks.
  • This method helps him understand where his time goes and optimize his work.
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