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Laura Ries
Globally recognized branding strategist, bestselling author, and president of Ries & Ries. She helps companies win the battle of the mind through bold, focused brand positioning.
Best podcasts with Laura Ries
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Aug 6, 2025
• 25min
The Secret Weapon of Great Brands
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Laura Ries, a renowned branding strategist and author, shares her insights on effective brand positioning. She introduces the concept of a 'strategic enemy,' showing how brands can gain clarity and focus by identifying what they stand against. Through examples like Southwest Airlines and Airbnb, she illustrates how narrowing focus can lead to entrepreneurial success. The discussion also highlights the importance of innovative branding strategies in a competitive market, encouraging businesses to adapt and stand out.
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