The Think Media Podcast 383: How Small Creators Land Big Brand Deals in 2025 (Complete Sponsorship Guide)
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Jan 24, 2025 Justin Moore, a sponsorship coach and founder of Creator Wizard, shares his expertise on helping small creators land lucrative brand deals. He discusses effective strategies for impactful pitches and emphasizes the power of niche targeting over audience size. Moore highlights the importance of professionalism and building trust for recurring sponsorships. He introduces the 'rope method' for crafting compelling proposals and shares insights into navigating contracts to safeguard creators' interests. This conversation is packed with practical tips to elevate your brand partnership game!
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Intangible Assets
- Creators often mistakenly believe they need a large audience for brand deals.
- Intangible assets like professionalism and consistent delivery are more valuable.
Niche Success
- Dr. Alex, a veterinarian pathologist with a niche audience, thrives on sponsorships.
- Medical device companies, lacking marketing avenues, readily partner with her.
Six-Figure Deal
- Paul Jamison, a lawn care podcast host, secured a six-figure deal with John Deere.
- He offered a unique service by hosting a live podcast in their trade show booth.
