Justin Moore, a leading expert in sponsorship and creative monetization, shares his journey from a $88,000 to a $600,000 annual business. He discusses innovative strategies for creators, emphasizing a fee-only coaching model and the importance of effective brand negotiations. Moore reveals how to build an audience through newsletters and referral programs, while also mapping a path to $2 million in revenue. Insights into writing and promoting his upcoming book highlight balancing creativity with business, ensuring sustained growth and audience engagement.

Justin Moore, a sponsorship coach with over $5 million in brand partnerships and author of Sponsor Magnet, shares his journey of launching a book and an in-person event simultaneously. He dives into the emotional rollercoaster of writing, discussing his personal experiences and vulnerabilities. Justin highlights strategic planning for successful launches and the importance of authenticity in audience engagement. He also explores the transformative potential of technology in education and branding, while shedding light on maximizing sponsorship opportunities for creators.

Sponsorship coach Justin Moore shares his strategy to help YouTubers land brand deals, emphasizing the right way to pitch, negotiating tactics, handling contracts, and nurturing brand relationships. He busts the myth that audience size matters and encourages creators to recognize their worth. He also discusses the importance of building pleasant relationships with brands, educating them about influencer marketing goals, and creating bespoke sponsorship packages. The podcast covers complications with publishing content and emphasizes the need for verification before publishing.

A candid discussion between the host and Justin Moore at CEX covers setting boundaries, sponsorships, creator audience, book projects, community support, YouTube expansion, entrepreneurship fears, corporate communication, and work-life balance.

Justin Moore, author of 'Sponsor Magnet' and expert in brand deals, shares invaluable insights for YouTubers on securing sponsorships. He emphasizes understanding audience needs and customizing proposals using his 'ROPE' pitching method. Justin discusses the importance of proactive outreach to brands and fostering long-term relationships over individual gains. He also touches on effective negotiation tactics and the significance of communication in advocating for creators’ worth, providing listeners with practical advice to turn content creation into a sustainable business.

Justin Moore, a sponsorship coach and founder of Creator Wizard, talks about his journey with sponsorships and the media side of the business. He discusses growth strategies, monetization strategies including sponsorships, and transitioning to evergreen courses. He shares tips for standing out in a crowded market and offering different sponsorship packages. He also talks about generating demand and pitching sponsors effectively.

Justin Moore, who raised over $4,000,000 for his content, reveals strategies and negotiation tactics for landing sponsorships. Key topics include audience needs, creating products with input, choosing the right package, and audience engagement. They also discuss scripting for efficient content and relaxing people on camera.

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONJustin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. He’s also a member of my membership community, the Creative Companion Club!Along with his wife April, Justin has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.Today, Justin runs a cohort-based course called Brand Deal Wizard to help creators land their dream sponsorships, a growing TikTok and he has a personal mission to enable creators big and small to land 1 million paid brand partnerships by 2032.In this episode, we talk about his experience on YouTube, why he thinks TikTok today is like YouTube 10 years ago, how you can land your own brand partnerships, and why Reliability has been his secret weapon in working with brands.Full transcript and show notesLearn more about Justin MooreSubscribe to Justin Moore on YouTubeFollow Justin Moore on Twitter / Instagram / TikTok***TIMESTAMPS00:00:16 - Challenges of trying a video show00:01:56 - Benefits of doing a video show00:02:54 - Justin Moore background00:03:20 - Justin's childhood entrepreneurship00:04:09 - Justin's early opportunities on YouTube00:05:03 - Justin by the numbers00:05:52 - What we are learning today00:06:36 - Justin's college days and early career00:09:34 - Anxiety about life and avoiding disasters by accident00:10:34 - The start of AprilAthena7 and AprilJustinTV00:11:41 - What was early YouTube like?00:14:28 - Very first brand deal00:15:18 - What were the first months of posting like?00:16:53 - Is grit as necessary today as it was for early Youtubers?00:19:02 - TikTok today is YouTube 10 years ago00:20:06 - Why should you diversify your income?00:26:15 - AdSense + Brand Deals vs Direct Monetization00:29:38 - Recent failures + sticking it out00:32:47 - Why you need to be getting brand deals00:34:54 - How to get a brand deal with 0 followers00:46:11 - Teaching new creators business etiquette00:47:59 - How do you pitch yourself to brands?00:53:55 - Who do I send my pitch to?00:56:55 - What's the best 1st step to getting a brand deal?00:59:04 - Marketing Rule of 7***RECOMMENDED NEXT EPISODE→ #179: Justin Moore***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Join Justin Moore, founder of Creator Wizard and a seasoned YouTuber, as he shares his journey through the highs and lows of the creator economy. He candidly discusses the challenges of balancing entrepreneurship with family life, especially after facing a setback when his agency collapsed during the pandemic. Justin elaborates on his transformative experiences, from launching a YouTube channel to navigating online negativity. His story is a testament to resilience, the importance of family time, and the ever-evolving dynamics of modern parenthood.

Justin Moore, a sponsorship coach and author of "Sponsor Magnet," shares his expertise on attracting brand partnerships. He emphasizes the importance of custom pricing strategies tailored to creators' audiences. The discussion dives into frameworks like STP and ARC for navigating sponsorships and enhancing collaborations. Justin also highlights innovative outreach methods and the impact of a well-crafted media kit. With actionable tips on diversifying revenue streams and creating compelling sponsorship packages, this conversation is a goldmine for aspiring creators.