Sponsorship coach Justin Moore shares his strategy to help YouTubers land brand deals, emphasizing the right way to pitch, negotiating tactics, handling contracts, and nurturing brand relationships. He busts the myth that audience size matters and encourages creators to recognize their worth. He also discusses the importance of building pleasant relationships with brands, educating them about influencer marketing goals, and creating bespoke sponsorship packages. The podcast covers complications with publishing content and emphasizes the need for verification before publishing.

A candid discussion between the host and Justin Moore at CEX covers setting boundaries, sponsorships, creator audience, book projects, community support, YouTube expansion, entrepreneurship fears, corporate communication, and work-life balance.

Justin Moore, a sponsorship coach and founder of Creator Wizard, talks about his journey with sponsorships and the media side of the business. He discusses growth strategies, monetization strategies including sponsorships, and transitioning to evergreen courses. He shares tips for standing out in a crowded market and offering different sponsorship packages. He also talks about generating demand and pitching sponsors effectively.

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONJustin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. He’s also a member of my membership community, the Creative Companion Club!Along with his wife April, Justin has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.Today, Justin runs a cohort-based course called Brand Deal Wizard to help creators land their dream sponsorships, a growing TikTok and he has a personal mission to enable creators big and small to land 1 million paid brand partnerships by 2032.In this episode, we talk about his experience on YouTube, why he thinks TikTok today is like YouTube 10 years ago, how you can land your own brand partnerships, and why Reliability has been his secret weapon in working with brands.Full transcript and show notesLearn more about Justin MooreSubscribe to Justin Moore on YouTubeFollow Justin Moore on Twitter / Instagram / TikTok***TIMESTAMPS00:00:16 - Challenges of trying a video show00:01:56 - Benefits of doing a video show00:02:54 - Justin Moore background00:03:20 - Justin's childhood entrepreneurship00:04:09 - Justin's early opportunities on YouTube00:05:03 - Justin by the numbers00:05:52 - What we are learning today00:06:36 - Justin's college days and early career00:09:34 - Anxiety about life and avoiding disasters by accident00:10:34 - The start of AprilAthena7 and AprilJustinTV00:11:41 - What was early YouTube like?00:14:28 - Very first brand deal00:15:18 - What were the first months of posting like?00:16:53 - Is grit as necessary today as it was for early Youtubers?00:19:02 - TikTok today is YouTube 10 years ago00:20:06 - Why should you diversify your income?00:26:15 - AdSense + Brand Deals vs Direct Monetization00:29:38 - Recent failures + sticking it out00:32:47 - Why you need to be getting brand deals00:34:54 - How to get a brand deal with 0 followers00:46:11 - Teaching new creators business etiquette00:47:59 - How do you pitch yourself to brands?00:53:55 - Who do I send my pitch to?00:56:55 - What's the best 1st step to getting a brand deal?00:59:04 - Marketing Rule of 7***RECOMMENDED NEXT EPISODE→ #179: Justin Moore***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Sponsorship coach Justin Moore joins us to talk about his journey from medical devices to Creator Wizard founder, avoiding the comparison trap, and finding your niche. This episode of Focused is sponsored by: NetSuite: The leading integrated cloud business software suite. Get a special one-of-a-kind financing offer: no interest, no payments for six months. Indeed: Join more than three million businesses worldwide using Indeed to hire great talent fast. Zocdoc: Find the right doctor, right now with Zocdoc. Sign up for free. Guest Starring: Justin Moore Links and Show Notes: Deep Focus: Extended ad-free episodes with bonus deep dive content. Creator Wizard The Psychology of Money by Morgan Housel Creator Debates Focused #165: On the River, with Chris Upchurch A Chinese Farmer Story | YouTube Envy? FOMO? Gratefulness? My Reflections On 2022 As A Creator Rocket Fuel by Gino Wickman and Mark Winters Justin's Newsletter

Justin Moore, who raised over $4,000,000 for his content, reveals strategies and negotiation tactics for landing sponsorships. Key topics include audience needs, creating products with input, choosing the right package, and audience engagement. They also discuss scripting for efficient content and relaxing people on camera.

Sponsorship guru, Justin Moore, discusses monetizing YouTube content, pitching brand deals, overcoming imposter syndrome, launching successful newsletters, and building trust with audiences. Emphasizes consistency, long-term vision, and personal branding in the ever-evolving creator landscape.

Justin Moore, a new parent and content creator, shares his journey of balancing fatherhood and creativity during a live chat at VidSummit 2024. He openly discusses the guilt and challenges of managing work-life balance, emphasizing the need for self-care. Justin also teases an exciting new product he's developing, rooted in his experiences as a parent. The conversation highlights how personal growth influences professional development, making it a relatable listen for aspiring creators.

In this episode, creator and brand deal expert Justin Moore shares his strategies for monetizing podcasts through brand deals. They discuss evaluating your worth, negotiating deals, and interacting with brands. The importance of knowing a brand's goals and understanding audience psychographics are emphasized. The podcast also explores the pitfalls of dealing with brands and how to follow up after campaigns. Offering sponsorship packages and charging your worth are key topics covered in this enlightening conversation.

Justin Moore, founder of Creator Wizard and a leading voice in sponsorship strategy, shares his insights on hosting in-person events. He discusses the crucial role of efficient systems for content creators in scaling their operations. Justin highlights strategies for effective community gatherings, balancing ticket pricing with attendee engagement. He explores creating memorable experiences through thoughtful event curation and emphasizes avoiding a salesy vibe while adding value. Plus, he shares exciting plans for his upcoming Sponsorship Strategy Summit and his first book.