Creator Science #248: Justin Moore - Lessons from hosting his first 3-day event
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Mar 25, 2025 Justin Moore, an author and frequent guest, shares insights from organizing his first in-person event, the Sponsor Games. He discusses the stress and relief of planning three intense days focused on mastering sponsorship pitches. Justin reflects on the unique format that prioritized engagement and networking over traditional conference layouts. He dives into budget breakdowns, including major costs and lessons learned, emphasizing the importance of creating meaningful experiences for creators. His journey is both enlightening and inspiring for aspiring event hosts.
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Prioritize Catering
- Invest heavily in good quality food and drinks at your events.
- This keeps attendees engaged and prevents them from leaving the venue to find meals.
Ticket Sales Challenge
- Selling tickets was harder than anticipated, especially at higher price tiers.
- Most tickets were sold at the early bird discount, with sales stagnating afterwards.
Team Formation
- Divide event attendees into smaller, diverse groups to facilitate connection.
- Assign colors or identifiers to each group to create instant camaraderie.
