Creator Science

#248: Justin Moore - Lessons from hosting his first 3-day event

Mar 25, 2025

Justin Moore, an author and frequent guest, shares insights from organizing his first in-person event, the Sponsor Games. He discusses the stress and relief of planning three intense days focused on mastering sponsorship pitches. Justin reflects on the unique format that prioritized engagement and networking over traditional conference layouts. He dives into budget breakdowns, including major costs and lessons learned, emphasizing the importance of creating meaningful experiences for creators. His journey is both enlightening and inspiring for aspiring event hosts.

42:02

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Episode guests

Justin Moore

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Episode notes

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Quick takeaways

Justin Moore's Sponsor Games event prioritized hands-on coaching and participant engagement to fill a gap in sponsorship discussions among creators.

The planning challenges faced highlighted the importance of clear vision and adaptability, which ultimately contributed to a successful and enjoyable attendee experience.

Deep dives

Transforming Event Expectations

The recent event, dubbed Sponsor Games, was designed as an innovative alternative to traditional conferences, focusing specifically on sponsorship strategies for creators. The organizer aimed to create a unique atmosphere, ensuring that participants would receive practical, hands-on coaching rather than simply attending typical keynote speeches. This shift in focus sought to address a noticeable gap within the creator community, where discussions surrounding sponsorships were often overshadowed by topics centered on audience growth. By prioritizing engagement and practical outcomes, the event distinguished itself from common industry gatherings and catered to the specific needs of creators.

Intro

2min

Reflections on a Successful Event and the Stress of Preparation

3min

Revolutionizing Creator Events: The Anti-Conference Experience

6min

Challenges in Organizing a First-Time Event

2min

Creating Dynamic Event Experiences

9min

Event Budget Breakdown

6min

Lessons from Our First Major Event

8min

Last week, my good friend and frequent podcast guest, Justin Moore, hosted his first in-person event, Sponsor Games. It was three days designed to help people master their sponsorship pitch, get expert coaching in real-time, connect with fellow creators, and land repeat brand deals.

If you remember the last conversation between Justin and I, he was launching his book and feeling a little nervous about planning this event. I was excited to join him in San Antonio for Sponsor Games, but unfortunately, I got sick and I had to cancel my trip.

So, as a consolation prize, Justin agreed to stop by the show, close the loop on his experience organizing this event, and brain-dump all the learnings he had along the way.

Full transcript and show notes

Sponsor Magnet

Justin's Website / Instagram / Twitter / YouTube / TikTok

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→ #239: Justin Moore – What if feels like launching a book and an in-person event at the same time

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