Creator Science
#248: Justin Moore - Lessons from hosting his first 3-day event
Mar 25, 2025
Justin Moore, an author and frequent guest, shares insights from organizing his first in-person event, the Sponsor Games. He discusses the stress and relief of planning three intense days focused on mastering sponsorship pitches. Justin reflects on the unique format that prioritized engagement and networking over traditional conference layouts. He dives into budget breakdowns, including major costs and lessons learned, emphasizing the importance of creating meaningful experiences for creators. His journey is both enlightening and inspiring for aspiring event hosts.
42:02
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Quick takeaways
- Justin Moore's Sponsor Games event prioritized hands-on coaching and participant engagement to fill a gap in sponsorship discussions among creators.
- The planning challenges faced highlighted the importance of clear vision and adaptability, which ultimately contributed to a successful and enjoyable attendee experience.
Deep dives
Transforming Event Expectations
The recent event, dubbed Sponsor Games, was designed as an innovative alternative to traditional conferences, focusing specifically on sponsorship strategies for creators. The organizer aimed to create a unique atmosphere, ensuring that participants would receive practical, hands-on coaching rather than simply attending typical keynote speeches. This shift in focus sought to address a noticeable gap within the creator community, where discussions surrounding sponsorships were often overshadowed by topics centered on audience growth. By prioritizing engagement and practical outcomes, the event distinguished itself from common industry gatherings and catered to the specific needs of creators.
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