Designing a New Signature Talk Beat by Beat with Justin Moore (Founder of Creator Wizard, Author of Sponsor Magnet)

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Oct 28, 2024

Justin Moore, founder of Creator Wizard and author of the upcoming book Sponsor Magnet, crafts a signature talk aimed at engaging wider audiences. He delves into the contrast between keynotes and breakout sessions, emphasizing the need for a 'higher-order idea' to drive action. The conversation highlights the art of creating impactful speeches and the importance of collaboration in monetizing creative work. Also discussed are strategies for engaging pitches and the role of storytelling in boosting credibility. A fascinating glimpse into the process of persuasive communication!

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ADVICE

Dialogue Outline

Imagine a dialogue with your audience, addressing their questions and objections.
Structure your speech to guide them from their current understanding to your perspective.

INSIGHT

Keynotes vs. Breakouts

Keynotes focus on how to think (paradigm shifts) not how to do (solutions).
Lead with the problem to appeal universally and personally.

ADVICE

Audience Alignment

Start by aligning with the audience's simple, shared goals.
This initial agreement creates a stronger foundation for introducing new ideas.

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It's time for a new edition of "Is This Anything?", the miniseries where friends and clients join me to work out new drafts and ideas for upcoming pieces and projects. In this episode, I help Justin Moore design his signature talk, beat by beat.

Justin is the founder of Creator Wizard, which helps creators secure more and better brand deals to grow their businesses. Through trainings, coaching, and his signature course, Justin has made a name for himself in the creator economy.

For both his book and for the next wave of growth that he sees for his business, involving a slightly new group of buyers, Justin wants to develop a talk capable of earning him the main stage, not just breakouts, where he's up against multiple speakers at the same time slot.

Together, we work through a structure you can use to develop your speeches. We discuss the differences between breakouts and keynotes, virtual and in-person, and why Justin needs his "higher-order idea" or the idea BEFORE the ideas he's known for already, in order to inspire action in his audience and grow his business through speaking.

It's a rare look at the speech development process with two established creative voices, with one entrepreneur playing coach and the other the vulnerable but committed student. I hope this is both enjoyable and useful to your speaking journey!

RESOURCES:

Learn more about Justin's business at creatorwizard.com

Get a copy of Justin's book Sponsor Magnet, or join the waitlist now (coming in January 2025)

Subscribe to Jay's newsletter at jayacunzo.com

Join Jay's membership program for business storytellers and service providers, the Creator Kitchen

Follow Jay on LinkedIn, Instagram, or Threads

Produced by Ilana Nevins

Cover art designed by Blake Ink

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ABOUT JAY:

Jay Acunzo is an author, speaker, and differentiation-and-thought leadership consultant on a mission to help you make what matters to your career, company, and community. He's an advisor to experts, execs, and entrepreneurs who want to resonate deeper with others, not just reach them. To do so, he helps you turn your expertise into IP and your IP into differentiated messaging, exceptional speeches, and celebrated creative projects, equipping you with the communication techniques and power of today’s top thought leaders—because he believes in standing out through substance and stories, not hollow hype.

A leading voice in B2B content marketing for many years thanks to his roles at brands like Google and HubSpot, companies like Mailchimp, Salesforce, Wistia, and GoDaddy have turned to Jay to strengthen their storytelling, while dozens of individual authors, speakers, consultants, and service providers hire Jay as their dedicated thought partner and exec. producer to help develop their premise, IP, speaking, and shows.

Jay lives in the Boston area with his family as a proud Yankees and Knicks fan. In the 60 seconds per week he's not creating stuff for work or making his kids laugh, he likes to shoot hoops, sip nice bourbons, cook with his wife, and daydream about telling stories like that of his storytelling hero, Anthony Bourdain.