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Newsletter Operator
Justin Moore - How To Sell Sponsorships, Pitch, and Negotiate, Growing To 35k+ Subscribers, How To Stand Out In a Crowded Market, Evergreen Vs Cohort Based Courses, and More
Jan 23, 2024
Justin Moore, a sponsorship coach and founder of Creator Wizard, talks about his journey with sponsorships and the media side of the business. He discusses growth strategies, monetization strategies including sponsorships, and transitioning to evergreen courses. He shares tips for standing out in a crowded market and offering different sponsorship packages. He also talks about generating demand and pitching sponsors effectively.
49:26
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Quick takeaways
- Tailor your sponsorship pitches to meet the sponsor's objectives and offer bespoke solutions for brand awareness, repurposing, and conversion-focused campaigns.
- Explore various sponsorship avenues beyond newsletter placements to increase the value of your packages and attract a wider range of sponsors. Utilize webinars, podcast placements, social media partnerships, and brand strategy consulting.
Deep dives
Pitching Sponsorships: The Mistake to Avoid
When reaching out to sponsors, it is crucial to avoid pitching based solely on your newsletter's inventory or CPM. Instead, focus on understanding the sponsor's objectives and tailoring your pitch to meet those goals. For brand awareness campaigns, offer various avenues such as webinars, podcast ad reads, or social media promotions. For repurposing campaigns, highlight how your content can be leveraged across different platforms. And for conversion-focused campaigns, emphasize your ability to drive sales or trial signups. By approaching sponsorships with a consultative mindset and offering bespoke solutions, you can stand out among other newsletter operators and secure meaningful partnerships.
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