Discover how an artist rakes in over $100,000 a month through a captivating art newsletter. Learn the power of surveys for data collection, enhancing your email strategy. Delve into segmentation techniques for personalized messaging that drives engagement. Uncover the effectiveness of a unique 9-word email to revive cold leads. Explore the innovative 'newsletter flywheel' concept, turning your content into a multi-purpose marketing machine. Tune in for actionable insights to elevate your own newsletter game!

Tyler Bishop, Chief Marketing Officer of Ezoic and a pioneer in digital marketing, dives deep into the advertising landscape. He reveals the monumental shift from third-party to first-party data and its profound effects on publisher revenue. Tyler sheds light on evolving targeting methods, the implications of data privacy, and how publishers can harness first-party data for growth. He also discusses innovative strategies for maximizing revenue through newsletters and adapting to the changing dynamics in advertising.

Tyler Morin, founder of The Water Coolest, shares his remarkable journey from financial consulting to creating a humor-infused newsletter. He candidly discusses audience growth strategies and lessons learned from his early sponsorships. Tyler delves into the intriguing experience of selling his newsletter to Barstool Sports and the challenges of reclaiming it. He also tackles the evolving landscape of ad monetization and emphasizes the importance of authenticity in a competitive email newsletter market.

In this engaging conversation, Ted Williams, co-founder of Charlotte Agenda and a key player in Axios Local's growth, shares his insights on local media. He discusses the strategic sale of his newsletter for $5 million and dives into the challenges faced by local media in a profit-driven landscape. Ted highlights the importance of quality content, community connections, and strategic partnerships in building a successful media venture. He also offers practical advice for aspiring media entrepreneurs navigating today's digital challenges.

Kendall Baker, the "Newsletter Godfather" and founder of Sports Internet, shares his journey through the media landscape and his early days at The Hustle. He discusses innovative strategies for growing newsletter audiences, the importance of humor in content, and how feedback shapes community engagement. Baker also emphasizes the need for human curation amidst the rise of AI in media, contrasting niche content with traditional outlets. His insights reveal how newsletters can create unique voices and foster loyal followings in an ever-evolving space.

Justin Moore, a sponsorship coach and author of "Sponsor Magnet," shares his expertise on attracting brand partnerships. He emphasizes the importance of custom pricing strategies tailored to creators' audiences. The discussion dives into frameworks like STP and ARC for navigating sponsorships and enhancing collaborations. Justin also highlights innovative outreach methods and the impact of a well-crafted media kit. With actionable tips on diversifying revenue streams and creating compelling sponsorship packages, this conversation is a goldmine for aspiring creators.

Ali Qureshi, co-founder of AdCrate and expert in paid social ad creative, discusses proven strategies for maximizing email list growth through paid ads. He dives into the importance of ad creative on platforms like Meta and TikTok, comparing static and video formats for maximum impact. Ali shares tips on crafting compelling copy, the role of AI in ad creation, and common mistakes to avoid. He also emphasizes the power of innovative formats like memes and effective testing methods to enhance audience engagement.

Matt and Ryan dive into the controversial Honey scandal, shedding light on influencer marketing's impacts. They discuss the shift in focus from vanity metrics to genuine revenue for newsletters. Topics like AI workflows and the rise of B2B newsletters illustrate emerging trends. The 'creator-in-residence' model sparks innovative content strategies, while the future of recruitment platforms like Upwork is explored. This insightful exchange promises a glimpse into the evolving landscape for creators and marketers alike.

Big news is here! Learn about a new coaching program designed to help you create and monetize your newsletters. The structured approach includes training sessions, templates, and live support for everyone, whether you're just starting out or looking to take your skills to the next level. Don't miss the chance to enhance your newsletter journey!

The hosts dive into the newsletter industry's transformation in 2024, discussing the challenges of consistency in publishing. They explore the rise of AI content and the true nature of monetization in this landscape. The distinctions between platforms like Beehive and Substack are highlighted, along with the necessity for actionable metrics and strategic partnerships. Insights on agency growth and the importance of social media strategies for success are also shared, as they strategize for 2025 with an eye on enhanced engagement and innovative marketing tactics.