In this conversation, Alex Pattis, co-founder of the Deal Sheet and Last Money In Media, reveals how he amassed over 41,000 newsletter subscribers and generated impressive ad revenue in just 14 months. He shares the advantages of niche content in venture capital, emphasizing long-term sponsorships that foster solid revenue streams. Alex also discusses the transition from a podcast concept to a newsletter, effective audience growth strategies, and the importance of unique, educational content, particularly on platforms like LinkedIn.

Matt McGarry, a newsletter growth expert, shares his wisdom on effective growth strategies. He highlights the power of webinars in boosting engagement and marketing techniques. The discussion explores the balance between running courses and agency services for business growth. Matt reveals tips on SEO optimization and the effectiveness of targeted giveaways for subscriber acquisition. Additionally, he delves into local newsletter strategies and the role of AI tools in content creation, stressing the importance of human oversight.

Matt and Ryan dive into cold email strategies, tackling the nuances of email deliverability and compliance. They discuss new lead generation ads, especially on Reddit, and the hurdles of tracking success across platforms. The duo highlights exciting acquisitions in B2B media, revealing opportunities in outdated properties. Their analysis of TipRanks.com’s $200 million sale offers insights on the competitive landscape, while the fallout from MarketWise's CEO resignation raises ethical questions in finance publishing.

Discover the power of SEO-driven newsletter strategies and how influencers can help launch successful newsletters. Explore the shift from entertainment to education within newsletter content. Delve into the art of collaborating with influencers while maintaining brand integrity. Learn about the challenges of content creation in a rapidly changing digital landscape. Each topic offers valuable insights into maximizing engagement and transforming content into a lucrative venture.

Learn about the success of media companies using negative CAC, AI in advertising, creative marketing strategies, and examples like Freight Waves, ClickFunnels, and The Motley Fool. Discover how MeatEater leverages media in the outdoor industry and Cody Sanchez's journey from media to investments. Get insights on scaling trade services with Rezzi Brands.

Three-time NYT bestselling editor Charlie Hoehn shares insights on book writing, business growth, and marketing strategies. Topics include proactive mindset, efficient content creation, personalized distribution lists, and the importance of storytelling in books for long-term impact.

Matt and Ryan discuss strategies for writing effective newsletters, emphasizing valuable content and actionable value. They highlight the importance of reducing excessive content and external links, testing email sequences, and using Quora for ad copy. The podcast covers biohacking, marketing emails, webinars, and unique market insights. Listeners can learn about growing their podcast and engaging with their audience through various strategies discussed.

Exploring B2B media, monetization strategies, targeted advertising, influencer marketing, and ways to boost audience engagement. Discussing the opportunities in specialized industries, the benefits of automated newsletters, and tailoring content for different life stages.

Brad Wolverton, editorial director at HubSpot Media and The Hustle, discusses recruiting, habit-forming email content, and more. Topics include hiring writers, creating engaging newsletter formats, driving subscribers to conversion offers, and navigating acquisitions in marketing software and media outlets.

John Newtson, founder of Financial Marketing Summit, discusses the evolution of financial publishing, emphasizing product sales, niche media buying, diversification, and market trends. Insights on effective copywriting, affiliate revenue, and shared worldviews in promotions are shared. The podcast explores historic sales letters, financial copywriting, and big ideas like Bitcoin and cannabis investments.