Newsletter Operator $0 To $20k+ Per Month In 30 Days: How a $150M CEO Is Building a Newsletter From Scratch
34 snips
Jul 16, 2025 Chris Hoffmann, CEO of Hoffmann Brothers and founder of The Path Less Traveled newsletter, shares his expertise in scaling service businesses. He discusses transforming a family business from $9M to over $150M, detailing audience engagement and effective content strategies. Hoffmann highlights the intricacies of newsletter sponsorships, balancing performance-based monetization with building trust and transparency. He also emphasizes the importance of community building and innovative revenue strategies, making a compelling case for entrepreneurship through acquisition.
AI Snips
Chapters
Books
Transcript
Episode notes
Scaling Home Service Business
- Chris Hoffmann joined his father's home service business in 2015 at $9M revenue and scaled it to $165M over 10 years.
- The business now serves multiple states with HVAC, plumbing, electrical, and roofing services and 650 employees.
Home Services Financial Strength
- Residential service businesses have over 50% gross margins and negative working capital, making them financially healthy.
- Their non-discretionary services create resistance to economic cyclicality, appealing to private equity.
Private Equity Dominates Scale
- Over 85% of residential service businesses over $50M are owned by private equity, with very few independent at $100M+.
- Interest rate rises have caused some leveraged private equity-owned companies to falter recently.
