Chris Hoffmann is the CEO of Hoffmann Brothers & Deutschmann Lane Holdings, leading home service brands across multiple cities. He scaled his family business from $9M to $150M+ in revenue. He is also the founder of The Path Less Traveled, a newsletter on growing service companies without outside capital.
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Episode Topics & Timestamps
00:00 Introduction to The Path Less Traveled
02:52 Understanding the Audience and Content Strategy
05:44 The Home Service Business Landscape
08:54 Entrepreneurship Through Acquisition Insights
11:56 The Media and Newsletter Journey
14:55 Sponsorships and Monetization Strategies
17:48 Tracking Performance-Based Sponsorships
21:02 Leveraging Paid Subscriptions
24:03 Onboarding and Welcome Email Strategies
26:51 Using Social Media for Growth
29:54 Paid Advertising Strategies
32:57 Building Community and Engagement
36:00 Final Thoughts and Future Directions
Links Mentioned
https://www.linkedin.com/in/stlchrishoffmann/
https://thepathlesstraveled.beehiiv.com/
