Newsletter Operator How This Anonymous Writer Grew To 2M+ Followers & 200k+ Newsletter Subscribers
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Jul 30, 2025 Alex, the anonymous genius behind The Culturist newsletter, shares insights from his journey to over 200,000 subscribers. He discusses the power of content ownership and his transition from X to a sustainable newsletter model. Engaging strategies for quality over quantity are explored, alongside the vital role of evergreen content in building meaningful connections. Alex also navigates the challenges of converting free subscribers to paying customers and highlights how Substack is reshaping the landscape for creators.
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Content Ownership Limits on Social Media
- Social media content ownership is fleeting due to shifting algorithms prioritizing engagement, not follower size.
- Well-crafted written content performs well across platforms regardless of algorithm changes.
Two-Person Team Runs The Culturist
- The Culturist is run by two people, one focused on writing, the other on business and distribution.
- Their newsletter covers art, history, philosophy, and culture aiming for educational content.
Transitioned from Twitter Threads to Newsletter
- They began with Twitter threads on topics like great Gothic cathedrals and philosophy.
- Transitioned to a newsletter to monetize their existing content after mastering the Twitter thread format.
