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The Culturist (Alex)
Writes The Culturist newsletter with over 200,000 subscribers, exploring art, literature, music, and the histories of culture and religion. An anonymous writer who also built a large following on X.
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Jul 30, 2025
• 57min
How This Anonymous Writer Grew To 2M+ Followers & 200k+ Newsletter Subscribers
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Alex, the anonymous genius behind The Culturist newsletter, shares insights from his journey to over 200,000 subscribers. He discusses the power of content ownership and his transition from X to a sustainable newsletter model. Engaging strategies for quality over quantity are explored, alongside the vital role of evergreen content in building meaningful connections. Alex also navigates the challenges of converting free subscribers to paying customers and highlights how Substack is reshaping the landscape for creators.
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