Newsletter Operator Write, Grow, Sell Success Stories: 13,500+ Subscribers Helping People Find Affordable Properties in Europe
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Jul 3, 2025 Anastasia Negru, cofounder of AffordiHome, shares her journey in creating a media brand focused on affordable properties in Europe. She discusses strategies for growing their newsletter and engaging subscribers through organic social media efforts. Anastasia reveals the evolution of their personalized property search service, emphasizing revenue generation challenges and the decision to abandon ads for better engagement. Also highlighted are her insights on introducing consultation services, which enhance profitability and meet clients' needs effectively.
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Rapid Newsletter Growth Story
- Anastasia Negru shared how they started AffordiHome from zero to 13,500 subscribers in under a year.
- They focused on Southern European properties under 350K and used a biweekly newsletter format.
Engage With Onboarding Surveys
- Use a clear onboarding flow with expectations to engage new newsletter subscribers.
- Implement surveys to learn audience preferences and tailor content accordingly.
Double Down on Best Channel
- Leverage Twitter as the main channel for organic growth with storytelling and visuals.
- Experiment with other platforms like Instagram, TikTok, and LinkedIn tailored for their audiences.