Anastasia Negru

Anastasia Negru, cofounder of AffordiHome, shares her journey in creating a media brand focused on affordable properties in Europe. She discusses strategies for growing their newsletter and engaging subscribers through organic social media efforts. Anastasia reveals the evolution of their personalized property search service, emphasizing revenue generation challenges and the decision to abandon ads for better engagement. Also highlighted are her insights on introducing consultation services, which enhance profitability and meet clients' needs effectively.