Newsletter Operator Email Deliverability Masterclass w/ Chris Miquel
21 snips
Jul 18, 2025 Chris Miquel, founder of SoVi Digital and Audience Bridge, is an expert in maximizing email deliverability and engagement. He discusses the critical role of selecting the right email service provider and the benefits of custom domains for maintaining reputation. Chris highlights the significance of email authentication and managing engagement metrics to improve inbox placement. He also delves into the future of email, including the impact of AI and evolving user experiences on subscription strategies.
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ESP Choice Less Critical Than Thought
- Email service provider choice matters less than domain reputation and list management.
- Many ESPs use the same sending infrastructure, so focus on your sending practices instead.
Use Custom Domains Early
- Always use your own custom domain to build sender reputation from day one.
- Switching domains later makes reputation building harder and may hurt deliverability.
Shared vs Dedicated IPs Explained
- Shared IPs pool multiple senders, making reputation shared and risk distributed.
- Dedicated IPs isolate reputation but require slow warm-up and high volumes typically.