Newsletter Operator What’s REALLY Worth More: Followers or Email Subscribers?
26 snips
Nov 12, 2025 Discover why email subscribers trump social media followers when it comes to profitability. Learn effective strategies for testing newsletter ideas and how to balance content frequency with quality. Get insights into the impact of AI on media and how to build a strong community before launching private groups. Uncover tips on designing digital products targeted at specific audiences. Plus, hear about contrarian views on subscriber quality, the benefits of cohort-based courses, and how to stand out in a crowded market.
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Test Topics On One Discovery Channel
- Start by improving your information diet and become an expert in topics you care about.
- Publish to one discovery channel first and test topics until you find what resonates before launching the newsletter.
Email Beats Large Social Followings
- Ten thousand engaged email subscribers are usually far more valuable than 100k social followers.
- You can build multimillion-dollar businesses from a small, high-intent email list.
Don't Buy Email Lists
- Avoid buying email lists or rolling purchased lists into your newsletter because subscribers lack intent and trust.
- Focus on organic subscribers who intentionally sign up from your content for long-term value.