Newsletter Operator The TRUTH About LinkedIn Newsletters in 2025
40 snips
Oct 9, 2025 Curious about the future of LinkedIn newsletters? A deep dive reveals their flaws and whether they remain relevant. Learn strategies for starting a newsletter business, especially in lucrative B2B niches. Discover the best platforms to use, like Beehiiv and Kit, and explore organic growth tactics through YouTube. AI can assist your writing process, but it's essential to maintain your unique voice. Plus, tips on pricing sponsorships and re-engaging subscribers will help you refine your strategy for success.
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LinkedIn Newsletters Are Not Your List
- LinkedIn newsletters are essentially a platform-owned notification feature, not an owned email list.
- Matt McGarry warns they rarely produce tangible business results like email subscribers or long-term revenue.
Build Media, Not Just A Newsletter
- Treat a newsletter as a channel within a broader media business, not a standalone business model.
- Pick a niche tied to your experience and publish consistently across discovery platforms to find what sticks.
Pick Beehiiv Or Kit For Newsletter Foundations
- Choose Beehiiv or Kit as your primary platform and avoid Klaviyo unless you run e-commerce.
- Use Beehiiv for easier website/blog setup and Kit if you prefer using separate website tools like Webflow or WordPress.