Newsletter Operator The Fastest Way to Turn Your Expertise Into a $1M/Year Business
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Jan 27, 2026 Live cohort-based programs as a fast path to scaling expertise into high-revenue offers. Why pre-recorded courses fail and execution-focused formats win. A step-by-step blueprint: pick a single transformation, structure short focused sessions, design outcome-driven homework, and gamify to boost engagement. Tactics for measuring results, creating scarcity, building social proof, and pre-selling with a waitlist.
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Cohorts Outperform Static Courses
- Cohort-based courses beat static courses because they prioritize execution over content.
- Matt McGarry argues cohorts deliver the best student outcomes outside one-on-one coaching.
First Cohort Scaled Fast
- Matt McGarry launched his first live cohort to 4,000 email subscribers and made $100,000 in 30 days.
- He reports $2.1M revenue across six cohorts and over 1,200 paying students.
Execution, Not Information, Is Scarce
- The real problem today is execution, not access to information.
- Matt says AI and free tutorials removed the knowledge scarcity; customers need systems to do the work.