Traditional online courses are dead. People don’t need more information. They need execution. In this video, I break down why live cohort-based programs are the fastest way to turn your expertise into a $100K+ offer and eventually a $1M/year business. You’ll learn how to craft your cohort in 8 simple steps, even if you have no audience, testimonials, or teaching experience.
Get the full guide and next steps here.
Timestamps:
01:35 Introduction
3:00 Why courses are dead
5:25 The execution problem
5:48 Why cohorts win
7:22 Step 1: Pick the outcome
10:45 Step 2: Structure it
14:22 Step 3: Homework plan
15:06 Step 4: Build the system
16:11 Step 5: Gamify + track
19:40 Step 6: Track results
20:43 Step 7: Scarcity
21:22 Step 8: Social proof
26:58 Step 9: Cohort outline
30:15 Step 10: Build anticipation
31:17 Step 11: Always sell, then build
31:55 Step 12: Marketing schedule
Want to learn what's working in media right now? New Media Summit brings together 500+ founders in Austin Feb 26-27 with Codie Sanchez, Ryan Deiss, Matt Paulson, and more. Get tickets here!
