The Bootstrapped Founder 376: Justin Moore — Becoming a Sponsor Magnet
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Feb 19, 2025 Justin Moore, author of "Sponsor Magnet", dives deep into the world of sponsorships for creators and media businesses. He shares his transformative journey from skepticism to embracing sponsorships as opportunities for growth. Justin highlights the power of tangible products, like books, in building credibility. He discusses practical strategies for navigating brand partnerships, emphasizing the importance of audience engagement. Listeners will gain valuable insights into negotiating sponsorships and fostering collaboration for mutual success.
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Collaboration Paradox
- View sponsorships as collaborations, not confrontations.
- Seek partners who enhance your product and amplify your impact, leading to mutual growth and increased revenue.
Creative Sponsorship Example
- Justin Moore is negotiating with a conference to include his book in attendee swag bags.
- This unconventional sponsorship benefits both parties; the conference adds value for attendees, and Justin reaches his target audience.
Handling Rejection
- Reframe "no" as "not yet"—it's often about timing or budget, not your value.
- Focus on the potential upside of "yes" to overcome fear of rejection.
