
376: Justin Moore — Becoming a Sponsor Magnet
The Bootstrapped Founder
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Navigating Sponsorship Dynamics
This chapter delves into the intricacies of negotiating sponsorships, emphasizing collaboration over confrontation. The speakers highlight the necessity of legal protections, due diligence, and the importance of audience-centered approaches in forming successful partnerships. Additionally, they introduce the concept of 'Sponsor Games,' an interactive event aimed at enhancing understanding of sponsorship dynamics.
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