

The Bootstrapped Founder
Arvid Kahl
Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.
Episodes
Mentioned books

9 snips
Dec 26, 2025 • 13min
429: The Dead Internet Theory: Are We Building Machines That Only Talk to Other Machines?
A humorous yet poignant exploration of AI-generated conversations reveals a troubling phenomenon: bots chatting with bots, leaving humans absent. The discussion delves into the dead internet theory, highlighting concerns about founders creating more machine-to-machine interactions. Advocating for AI to enhance human connectivity rather than replace it, the host emphasizes the importance of human input in creative processes. The episode poses a critical choice for founders: develop systems that diminish human thought or empower human capabilities.

60 snips
Dec 19, 2025 • 18min
428: Marketing for Founders Who Hate Marketing
Technical founders often dread marketing, but automating it can be a game-changer. Discover how programmatic SEO turned data into a powerful signup engine. AI assists in identifying potential customers while content from non-ideal users can still amplify word-of-mouth. Learn to leverage documentation as a trust-building tool, and use generative insights to enhance product visibility. By adopting smart systems instead of traditional marketing methods, founders can focus on what they love: building great products!

39 snips
Dec 12, 2025 • 19min
427: Vibe Coding Won't Kill SaaS
The narrative that vibe coding will kill SaaS is exaggerated. It's not just about the software; the real value lies in the service and customer interactions that make it work. Vibe-coded solutions often fail when faced with real customers due to unforeseen complexities. The concept of 'comprehension debt' highlights the risks of losing internal knowledge with AI-generated code. Founders need to make the often-invisible work visible and demonstrate the true costs of building versus buying.

34 snips
Dec 5, 2025 • 23min
426: How Your Data Model Shapes Your Product
Discover the pivotal role of data models in shaping product development. A mistake involving separate database tables leads to crucial insights about how early decisions can constrain features. Delve into user authentication choices and their long-term impact on teams and permissions. Navigate the complexities of scaling databases and learn the challenges of implementing full-text search across vast data sets. Plus, uncover strategies for efficient cold storage and how to maintain synchronization between primary and indexed data.

50 snips
Nov 28, 2025 • 23min
425: AI Best Practices for Bootstrappers (That Actually Save You Money)
Discover how to navigate the ever-changing world of AI with insights on designing for permanent migratability. Learn to run old and new prompts side-by-side to ensure smooth transitions, and use AI to diagnose prompt drift effectively. Explore strategies for cost optimization using OpenAI's service tiers and how to front-load data for token savings. Plus, find out about implementing safeguards like circuit breakers and rate limits to prevent runaway costs. Stay adaptable and keep your AI systems thriving!

44 snips
Nov 21, 2025 • 19min
424: I Never Really Loved Coding (And Only AI Made Me Realize It)
After two decades in software development, a shocking realization emerges: it was never about coding; it was about the outcomes. Discover how AI coding assistants transformed this perspective and shifted the focus from meticulous craftsmanship to rapid feature delivery. Explore the distinction between puzzle-loving developers and outcome-driven entrepreneurs. Embrace the importance of pragmatism and delegation in a world where speed and customer value reign supreme. Learn how to evolve from a coder into a true entrepreneur.

Nov 14, 2025 • 17min
423: The Marketer's Hierarchy of Needs: A Framework for Understanding Customer Intelligence
Discover how understanding a marketer's hierarchy of needs can revolutionize customer onboarding. The discussion highlights the importance of tracking brand mentions and recognizing competitors. Learn about leveraging AI to craft personalized alerts and how to gauge industry trends and sentiment. Dive into the nuances of tailoring customer messaging based on their awareness stage—from self-awareness to strategic projections. The insights shared could help marketers connect with customers more effectively.

50 snips
Nov 7, 2025 • 20min
422: The Things Your Customers Don't Care About
Discover what really matters to customers when it comes to software products. Founders often obsess over design details, but users prioritize functionality. Learn why actionable feedback is golden and how focusing on data quality trumps visual polish. Understand the importance of API usability and clear documentation. Explore the balance between speed and scalability in support processes. Ultimately, prioritize meeting customer expectations over unnecessary features, and remember: functionality comes first, fanciness later.

33 snips
Oct 31, 2025 • 22min
421: Why You Should Never Start a Software Business
Discover the harsh realities of starting a software business. Explore the loneliness that solopreneurs face and the pressure of being solely responsible. Learn about the challenges of hiring and customer resistance to change. Understand the relentless need for adaptation as markets shift. Get insights on owning problems, even when they're not your fault, and how to mitigate risks through community and automation. Finally, embrace the hardships as learning experiences that foster resilience and leadership.

51 snips
Oct 24, 2025 • 23min
420: AI for the Code-Writing Purist: How to Use AI Without Surrendering Your Keyboard
Discover how to use AI as a helpful coding companion while maintaining control over your keyboard. Learn techniques for prompting AI to identify bugs and enhance code quality rather than generating it outright. Explore the importance of automated security reviews and how to leverage AI for documentation, improving the sellability of your codebase. Experience insights on using AI to complement developer craftsmanship without compromising your coding integrity.


