The Bootstrapped Founder 422: The Things Your Customers Don't Care About
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Nov 7, 2025 Discover what really matters to customers when it comes to software products. Founders often obsess over design details, but users prioritize functionality. Learn why actionable feedback is golden and how focusing on data quality trumps visual polish. Understand the importance of API usability and clear documentation. Explore the balance between speed and scalability in support processes. Ultimately, prioritize meeting customer expectations over unnecessary features, and remember: functionality comes first, fanciness later.
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Dream Vs. What Customers Value
- Founders dream of building polished products that people will pay for, but that single vision misses many realities of building a business.
- Arvid Kahl warns that not every founder priority aligns with what customers actually value.
Users Rarely Complain About UI Polish
- Arvid expected users to demand UI polish and refactors, but customers rarely complained about interface details.
- One customer requested streamlining a confusing behavior across four locations, which Arvid still keeps on the backlog.
Data Quality Beats Visual Refinement
- Data quality and reliability outweigh visual niceties for users of PodScan and similar tools.
- Arvid focuses on accurate transcriptions, alerts, and reliable API access over UI redesigns.