Navigating multiple ideal customer profiles can be a solo founder's dilemma. Discover how flexible software attracts diverse users and the importance of focused strategies. Learn practical tactics like using demos to assess needs and creating unique landing pages for each customer segment. Explore the value of AI-driven onboarding and adapting communication styles for different personas. This insightful discussion offers actionable advice for balancing the complexities of serving varied customer profiles.
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insights INSIGHT
Flexible Software Draws Multiple ICPs
Flexible software often naturally fits multiple customer profiles and can attract many ICPs.
You must intentionally decide which groups to serve well rather than assuming one message fits all.
volunteer_activism ADVICE
Timebox Experiments To Learn Clearly
Focus on one experiment or customer effort at a time to learn clearly what works.
Avoid running simultaneous experiments that make it impossible to attribute results.
volunteer_activism ADVICE
Use Demos To Classify And Learn
Offer demos because they surface deep customer context and needs.
Use demos to classify users and ask precise questions about their jobs-to-be-done.
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This is something I've been wrestling with at Podscan, and I know many of you face the same challenge: you're building a product that could serve two, three, maybe even five different ideal customer profiles. And you're trying to figure out how to keep them all balanced—or whether you should even try.
This episode of The Bootstraped Founder is sponsored by Paddle.com
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The Bootstrapped Founder