Creator Science

#239: Justin Moore – What it feels like launching a book and an in-person event at the same time

Jan 21, 2025

Justin Moore, a sponsorship coach with over $5 million in brand partnerships and author of Sponsor Magnet, shares his journey of launching a book and an in-person event simultaneously. He dives into the emotional rollercoaster of writing, discussing his personal experiences and vulnerabilities. Justin highlights strategic planning for successful launches and the importance of authenticity in audience engagement. He also explores the transformative potential of technology in education and branding, while shedding light on maximizing sponsorship opportunities for creators.

57:51

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Episode guests

Justin Moore

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Episode notes

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Quick takeaways

Justin Moore emphasizes the importance of understanding brand evaluation processes to secure lucrative sponsorship partnerships for creators.

The emotional journey of writing a book is reflected in navigating vulnerability while maintaining confidence in its value within the creator space.

Taking calculated risks in entrepreneurship is essential for growth, particularly when launching new ventures and embracing uncertainty.

Deep dives

Building Effective Systems

Creating efficient systems is essential as a content creator's audience grows, as complexities in managing tasks increase. The speaker shared personal experiences of struggle as their platform expanded, realizing the significance of having reliable organizational systems in place. To address these challenges, they developed Creator HQ, a custom workspace within Notion designed for streamlined task management and content creation. This system has significantly improved productivity, enabling the team to publish more content while approaching $1 million in annual revenue.

Intro

2min

Launching a Book and an Event: Insights on Sponsorships

2min

The Emotional Journey of Launching 'Sponsor Magnet'

13min

Strategic Book Launching and Self-Publishing Insights

10min

Creating Meaningful Connections: Strategic Event Planning

7min

Envisioning the Future of Education and Branding Dynamics

3min

The Timeless Impact of Writing

16min

Understanding Loss Aversion and Maximizing Sponsorship Opportunities

4min

Justin Moore is a sponsorship coach who has generated over $5,000,000 in brand partnerships. As a full-time creator since 2014 and a former influencer marketing agency owner, he brings unique insider knowledge of how brands evaluate and select their ideal partners. Through his school, community, and latest book, Sponsor Magnet, Justin shares proven frameworks for attracting, pricing, and executing lucrative brand deals with a mission to help creators big and small land one million paid sponsorships.

Justin's first-ever book is now available for purchase. It's called Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships. I was an early reader of Sponsor Magnet, and I enthusiastically endorsed this book.

In this conversation, we get candid about the highs and lows of writing this book, including launching it just ahead of his first-ever in-person event Sponsor Games, which I will be at in March of this year.

→Get a free copy of Sponsor Magnet

Justin's Website / Instagram / Twitter / YouTube / TikTok

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RECOMMENDED NEXT EPISODE

→ #160: Tori Dunlap – A transparent look at writing a New York Times best-selling book. The process, numbers, and lessons learned.

→ #176: April Dunford – How self-publishing a book exploded her client service business.

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