Creator Science #239: Justin Moore – What it feels like launching a book and an in-person event at the same time
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Jan 21, 2025 Justin Moore, a sponsorship coach with over $5 million in brand partnerships and author of Sponsor Magnet, shares his journey of launching a book and an in-person event simultaneously. He dives into the emotional rollercoaster of writing, discussing his personal experiences and vulnerabilities. Justin highlights strategic planning for successful launches and the importance of authenticity in audience engagement. He also explores the transformative potential of technology in education and branding, while shedding light on maximizing sponsorship opportunities for creators.
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Emotional Reaction to Book
- Justin Moore cried when he first held his new book, Sponsor Magnet.
- He documented the experience and shared it on Instagram.
Fear of Business Impact
- Justin Moore worried that revealing all his knowledge in the book would negatively impact his other businesses.
- He feared it could decrease demand for his courses and coaching.
Opportunity in the Market
- Jay Clouse advises Justin Moore that not writing the book would be a bigger risk.
- Someone else would write it eventually, as the demand exists.
