The Nathan Barry Show

Building a $2,000,000 Business Plan for a Creator in 62 Mins | 061

Jan 23, 2025

Justin Moore, a leading expert in sponsorship and creative monetization, shares his journey from a $88,000 to a $600,000 annual business. He discusses innovative strategies for creators, emphasizing a fee-only coaching model and the importance of effective brand negotiations. Moore reveals how to build an audience through newsletters and referral programs, while also mapping a path to $2 million in revenue. Insights into writing and promoting his upcoming book highlight balancing creativity with business, ensuring sustained growth and audience engagement.

01:02:14

Creator website

Episode guests

Justin Moore

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Episode notes

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Quick takeaways

Balancing personal fulfillment and financial goals is crucial for sustainably growing a creator business to reach $2 million in revenue.

Implementing an effective referral program significantly boosts newsletter subscriptions, enhancing audience engagement and acquisition channels.

Diversifying revenue streams through on-demand courses and coaching services is essential for achieving long-term profitability and stability.

Deep dives

Optimizing Business Goals

Optimizing for fun and personal fulfillment is essential for sustainable growth in a creator business. Balancing work with family time and aiming for financial goals, such as generating $2 million in gross revenue with a net margin of 50%, reflects a strategic approach to business. To achieve this, focus on teaching valuable skills to an audience willing to invest in their growth, making market selection a critical factor often overlooked by creators. This ensures not just financial success but also a fulfilling work-life balance.

Intro

2min

Revolutionizing Creator Partnerships and Revenue Growth

2min

Navigating Revenue Growth and Business Model Shifts

13min

Navigating Growth in Creator Businesses

20min

Maximizing Revenue Through Coaching Strategies

20min

Maximizing Book Promotion Through Strategic Marketing

2min

Effective Book Promotion and Data-Driven Marketing Strategies

3min

In this episode, Justin Moore reveals how he built a $600,000 annual business from sponsorship coaching.

Justin walks me through his business - from the on-demand course and audit tool that bring in new clients, to his high-touch coaching program that transforms how creators approach brand deals. Then I help him map out a path to $2 million in revenue by leveraging his upcoming book and optimizing his funnel.

You'll learn about growing through referrals, using smart tools to attract ideal clients, and finding the balance between aggressive growth and keeping what works.

Timestamps:

00:00 Introduction

01:13 Revenue Growth: From $88K to $600K+

05:33 Building an Effective Marketing Funnel

09:01 Newsletter Growth Strategy

18:30 Creating Tools That Convert

22:12 How to Prioritize Tasks as a Creator

23:51 Transitioning from Side Project to Real Business

28:29 Setting Work-Life Balance Goals as a Creator

29:41 Using a Book to Scale Your Business

31:17 Will Writing a Book Hurt Your Business?

33:11 How to Package and Position a Book