The Nathan Barry Show Building a $2,000,000 Business Plan for a Creator in 62 Mins | 061
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Jan 23, 2025 Justin Moore, a leading expert in sponsorship and creative monetization, shares his journey from a $88,000 to a $600,000 annual business. He discusses innovative strategies for creators, emphasizing a fee-only coaching model and the importance of effective brand negotiations. Moore reveals how to build an audience through newsletters and referral programs, while also mapping a path to $2 million in revenue. Insights into writing and promoting his upcoming book highlight balancing creativity with business, ensuring sustained growth and audience engagement.
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From Agency to Coaching
- Justin Moore built a $600,000 business by coaching creators on sponsorships.
- He transitioned from running a talent agency to a fee-only coaching model.
Fee-Only Model
- Traditional talent management for influencers often involves a 20% cut, creating perverse incentives.
- Justin's fee-only model, with courses and coaching, lets creators keep 100% of their sponsorship earnings.
Newsletter as a Hub
- Use your newsletter as the central hub for all creator activities.
- Pitch paid offerings like courses and coaching at the end of free masterclasses and webinars.
