Effective Book Promotion and Data-Driven Marketing Strategies

This chapter focuses on effective strategies for promoting a book, highlighting the role of data-driven decisions in marketing efforts. The conversation includes practical advice on tracking leads and the importance of audits for optimizing business results.

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In this episode, Justin Moore reveals how he built a $600,000 annual business from sponsorship coaching.

Justin walks me through his business - from the on-demand course and audit tool that bring in new clients, to his high-touch coaching program that transforms how creators approach brand deals. Then I help him map out a path to $2 million in revenue by leveraging his upcoming book and optimizing his funnel.

You'll learn about growing through referrals, using smart tools to attract ideal clients, and finding the balance between aggressive growth and keeping what works.

Timestamps:

00:00 Introduction

01:13 Revenue Growth: From $88K to $600K+

05:33 Building an Effective Marketing Funnel

09:01 Newsletter Growth Strategy

18:30 Creating Tools That Convert

22:12 How to Prioritize Tasks as a Creator

23:51 Transitioning from Side Project to Real Business

28:29 Setting Work-Life Balance Goals as a Creator

29:41 Using a Book to Scale Your Business

31:17 Will Writing a Book Hurt Your Business?

33:11 How to Package and Position a Book