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Creator Science
#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.
Jan 23, 2024
01:09:52
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Sponsorship coach Justin Moore shares his strategy to help YouTubers land brand deals, emphasizing the right way to pitch, negotiating tactics, handling contracts, and nurturing brand relationships. He busts the myth that audience size matters and encourages creators to recognize their worth. He also discusses the importance of building pleasant relationships with brands, educating them about influencer marketing goals, and creating bespoke sponsorship packages. The podcast covers complications with publishing content and emphasizes the need for verification before publishing.
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Quick takeaways
- Understanding the sponsorship wheel can help creators secure consistent and well-paying partnerships.
- Relevance, organic connections, and tailoring pitches to brand challenges increase the chances of securing partnerships.
Deep dives
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