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Creator Science

#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.

Jan 23, 2024
Justin Moore, a sponsorship coach for YouTubers, reveals secrets to landing brand deals worth millions. He emphasizes that audience size isn't everything—it's about effectively pitching and negotiating. Justin shares vital tips on how to manage contracts and avoid common pitfalls. He discusses the importance of nurturing long-term relationships with brands and tailoring offers to their objectives. Plus, learn what to do when a brand says no and how to handle feedback like a pro!
01:09:52

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Quick takeaways

  • Understanding the sponsorship wheel can help creators secure consistent and well-paying partnerships.
  • Relevance, organic connections, and tailoring pitches to brand challenges increase the chances of securing partnerships.

Deep dives

Tailor-made Sales Hub for Improved Performance

HubSpot's new sales hub is designed to help businesses win consistently, with an intuitive prospecting workspace and AI-powered tools that reduce workload. The focus is on making lead management efficient and navigating contacts, calls, and analytics seamless. The AI-powered tools, like ChatSpot, are designed to be personal assistants for CRM, providing assistance in tasks such as pulling up contact information or researching competitors. By automating steps in the sales pipeline, teams can save time and redirect their efforts towards more meaningful customer interactions, leading to increased deal closures and a successful Q1.

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