Creator Science

#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.

62 snips
Jan 23, 2024
Guest
Justin Moore
Justin Moore, a sponsorship coach for YouTubers, reveals secrets to landing brand deals worth millions. He emphasizes that audience size isn't everything—it's about effectively pitching and negotiating. Justin shares vital tips on how to manage contracts and avoid common pitfalls. He discusses the importance of nurturing long-term relationships with brands and tailoring offers to their objectives. Plus, learn what to do when a brand says no and how to handle feedback like a pro!
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ADVICE

The ROPE Method

  • Use the ROPE method for pitching: Relevant, Organic, Proof, Easy to execute.
  • Focus on the brand's needs, not your own channel stats.
INSIGHT

Pitching Ahead

  • Brands plan budgets ahead, often by quarters.
  • Pitching for future campaigns, not immediate ones, increases success.
ADVICE

Sponsorship Continuum

  • Tailor your pitch to the brand's size and your creator journey.
  • Offer consulting or content creation for smaller brands early on.
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