383: How Small Creators Land Big Brand Deals in 2025 (Complete Sponsorship Guide)
The Think Media Podcast
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Navigating Brand Partnerships After Sponsorships
This chapter emphasizes the significance of post-campaign relationships between creators and brands, encouraging creators to seek feedback and understand broader brand success beyond immediate sales. It explores the ARC framework for brand engagement, highlighting awareness, repurposing, and conversion, while cautioning creators about the implications of usage rights in contracts. Additionally, it provides negotiation strategies for creators to effectively charge for their content and ad placements, facilitating better financial outcomes and maintaining control over their personal brand.
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