8min chapter

The Think Media Podcast cover image

383: How Small Creators Land Big Brand Deals in 2025 (Complete Sponsorship Guide)

The Think Media Podcast

CHAPTER

Navigating Brand Deals: The DUE Rule

This chapter explores the critical components of brand deals, focusing on the DUE rule which outlines deliverables, usage rights, and exclusivity. Through cautionary examples and the use of AI tools, the discussion highlights the importance of understanding contracts to protect creators from unintentional pitfalls.

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