383: How Small Creators Land Big Brand Deals in 2025 (Complete Sponsorship Guide)
The Think Media Podcast
Navigating Brand Deals: The DUE Rule
This chapter explores the critical components of brand deals, focusing on the DUE rule which outlines deliverables, usage rights, and exclusivity. Through cautionary examples and the use of AI tools, the discussion highlights the importance of understanding contracts to protect creators from unintentional pitfalls.
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