Lenny's Podcast: Product | Growth | Career cover image

Lenny's Podcast: Product | Growth | Career

A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)

Oct 22, 2023
April Dunford, best-selling author and VP of Marketing, dives into effective sales pitching strategies with rich insights from her books. She explores the importance of storytelling in pitches, emphasizing how to connect with customer pain points. April reveals a structured framework for crafting pitches that stand out and successfully navigate buyer indecision. Listeners learn to combat objections, the value of collaboration between teams, and why avoiding FOMO in sales is crucial for success. A wealth of practical tips awaits!
01:30:52

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Crafting a compelling sales pitch that reflects differentiated value improves the effectiveness of the overall sales process.
  • Arming the champion with necessary information and resources to handle objections from other stakeholders facilitates consensus within the buying team.

Deep dives

Understanding the Challenge of Decision-Making

The majority of B2B purchase processes end in no decision because buyers struggle to confidently make a choice. Rather than sticking with the old solution or finding a better alternative, buyers often delay the decision out of fear of making the wrong choice. This highlights the need for companies to help customers feel more comfortable in making a decision and provide them with the tools and information they need to confidently choose their product or service.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode