

#2557
Mentioned in 10 episodes
The JOLT Effect
How High Performers Overcome Customer Indecision
Book • 2022
The JOLT Effect, written by Matthew Dixon and Ted McKenna, addresses the vital problem of customer indecision in sales.
Drawing from a study of over 2.
5 million sales conversations, the book reveals that high-performing sales reps succeed by addressing the customer’s fear of failure.
It offers a counterintuitive playbook that turns conventional sales wisdom on its head, providing robust data, insights, and practical guidance to close the gap between customer intent and action.
Drawing from a study of over 2.
5 million sales conversations, the book reveals that high-performing sales reps succeed by addressing the customer’s fear of failure.
It offers a counterintuitive playbook that turns conventional sales wisdom on its head, providing robust data, insights, and practical guidance to close the gap between customer intent and action.
Mentioned by













Mentioned in 10 episodes
Mentioned by 

when discussing research on customer indecision in B2B purchasing.


April Dunford

1,215 snips
April Dunford: The Marketing Expert
Recommended by 

for its data-driven insights that challenge conventional sales wisdom.


April Dunford

697 snips
A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)
Mentioned by 

as his most recent book, building on previous lessons and insights.


Lenny Rachitsky

430 snips
The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)
Mentioned by ![undefined]()

when discussing the fear of messing up in sales.

Nick Cegelski

104 snips
No Champion, No Deal: How to Find and Develop Champions | Krysten Conner | Ep. 282 (Sell)
Mentioned by ![undefined]()

as the author of "The Jolt Effect", a book about sales strategies.

Nick Cegelski

73 snips
The Top 15 Tactics from 2024
Recommended by ![undefined]()

for its insights into overcoming decision reluctance in the sales process.

Mark Kosoglow

38 snips
Everything You’ve Wanted to Learn From a Sales Leader in 30 Minutes | Ep. 316 | Leadership Q&A
Mentioned by ![undefined]()

as one of his guests and a Wall Street Journal bestselling co-author of several sales books, including his new book.

Andy Paul

23 snips
*Classic Episode* How You Sell is More Important Than What You Sell
Erwähnt von ![undefined]()

im Zusammenhang mit No-Show-Deals.

Christopher Funk

#929 LinkedIn als Vertriebsmaschine: Tools & KI für maximale Effizienz. Mit Maximilian Lux
Recommended by ![undefined]()

for its insights into the shift from 'fear of missing out' to 'fear of messing up' in modern sales.

Carson Heady

Three Eternal Truths For B2B Sales Success That Most Sellers Avoid | Carson Heady - 1854
Mentioned by ![undefined]()

as a book he read, but he doesn't remember much about it.

Mark Kosoglow

E9: Building Repeatable Revenue Engines at Outreach and Catalyst with Mark Kosoglow
Empfohlen von ![undefined]()

s Mentor als hilfreiche Lektüre für den Einstieg in den Vertrieb.

Martin Tran

Vom Tellerwäscher zum Countrymanager. Mindset für erfolgreiche PreSales - Mit Martin Tran (208)
Mentioned by 

as a book with research that showed customers can be indecisive.


Chad Horenfeldt

Episode 46: The People Pleaser Trap: Why Being Helpful Isn’t Enough