#2557
Mentioned in 10 episodes

The JOLT Effect

How High Performers Overcome Customer Indecision
Book • 2022
The JOLT Effect, written by Matthew Dixon and Ted McKenna, addresses the vital problem of customer indecision in sales.

Drawing from a study of over 2.

5 million sales conversations, the book reveals that high-performing sales reps succeed by addressing the customer’s fear of failure.

It offers a counterintuitive playbook that turns conventional sales wisdom on its head, providing robust data, insights, and practical guidance to close the gap between customer intent and action.

Mentioned by

Mentioned in 10 episodes

Mentioned by
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April Dunford
when discussing research on customer indecision in B2B purchasing.
1,215 snips
April Dunford: The Marketing Expert
Recommended by
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April Dunford
for its data-driven insights that challenge conventional sales wisdom.
697 snips
A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)
Mentioned by
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Nick Cegelski
when discussing the fear of messing up in sales.
104 snips
No Champion, No Deal: How to Find and Develop Champions | Krysten Conner | Ep. 282 (Sell)
Mentioned by
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Nick Cegelski
as the author of "The Jolt Effect", a book about sales strategies.
73 snips
The Top 15 Tactics from 2024
Recommended by
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Mark Kosoglow
for its insights into overcoming decision reluctance in the sales process.
38 snips
Everything You’ve Wanted to Learn From a Sales Leader in 30 Minutes | Ep. 316 | Leadership Q&A
Mentioned by
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Andy Paul
as one of his guests and a Wall Street Journal bestselling co-author of several sales books, including his new book.
23 snips
*Classic Episode* How You Sell is More Important Than What You Sell
Erwähnt von
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Christopher Funk
im Zusammenhang mit No-Show-Deals.
#929 LinkedIn als Vertriebsmaschine: Tools & KI für maximale Effizienz. Mit Maximilian Lux
Recommended by
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Carson Heady
for its insights into the shift from 'fear of missing out' to 'fear of messing up' in modern sales.
Three Eternal Truths For B2B Sales Success That Most Sellers Avoid | Carson Heady - 1854
Mentioned by
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Mark Kosoglow
as a book he read, but he doesn't remember much about it.
E9: Building Repeatable Revenue Engines at Outreach and Catalyst with Mark Kosoglow
Empfohlen von
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Martin Tran
s Mentor als hilfreiche Lektüre für den Einstieg in den Vertrieb.
Vom Tellerwäscher zum Countrymanager. Mindset für erfolgreiche PreSales - Mit Martin Tran (208)
Mentioned by
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Chad Horenfeldt
as a book with research that showed customers can be indecisive.
Episode 46: The People Pleaser Trap: Why Being Helpful Isn’t Enough

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