Andrei Negrau, Co-founder and CEO of Siena AI, and Chad Horenfeldt, VP of Customer Success, delve into the world of empathic AI tailored for e-commerce. They discuss the critical role of maintaining brand voice during AI interactions and the company's drive for net dollar retention. The conversation highlights innovative strategies for leveraging tools like UpdateAI to enhance real-time customer insights and improve customer experience. Listeners gain valuable insights into balancing intuition with feedback while fostering collaboration across teams.