Carson Heady, a B2B sales expert and author of 'The Show Must Go On,' shares invaluable insights on sales success. He emphasizes resilience and adaptability in navigating the evolving B2B landscape, highlighting the pivotal role of AI in deepening client relationships. Carson discusses innovative strategies for engaging C-suite executives and the vital nature of personalized outreach. He also underscores the importance of persistence in prospecting and building valuable connections, proving that collaboration within the sales community drives shared success.