Mark Kosoglow
Co-host and experienced sales leader who asks in-depth follow-ups and contributes frameworks for forecasting, pipeline management, and manager operating systems.
Top 3 podcasts with Mark Kosoglow
Ranked by the Snipd community
56 snips
May 29, 2025 • 33min
#465 - What Great Sales Teams DO DIFFERENTLY: Pain Chain First, Outbound Second | Mark Kosoglow
Mark Kosoglow, Chief Revenue Officer at Catalyst and CEO of Operator AI, shares insights from his journey leading Outreach to over $100 million in annual recurring revenue. He discusses why many outbound strategies fail, emphasizing the need to understand the buyer's journey and redefine the ideal customer profile based on real problems. Kosoglow introduces the 'pain chain' concept, advocating for educational outreach that shifts prospects from unaware to aware, ultimately enhancing engagement and conversion rates.
18 snips
Sep 26, 2025 • 38min
#503 - After Closing $250M in Deals, I Found a Faster Way to Sell
Mark Kosoglow, an accomplished sales leader who scaled Outreach from $0 to $250M ARR, shares insights on streamlining the sales process. He reveals the five agreements crucial for effectively closing deals. Discussion includes why typical meeting-based processes fail and how a stage-based sales approach aligns seller actions with buyer decisions. Mark emphasizes tools for demonstrating value and urgency, details on hiring effective teams, and strategies for faster sales cycles, all while introducing his new Sales Management Operating System.
9 snips
Nov 6, 2024 • 35min
Episode #69 Your Emails ARE Being Ignored. Here's How You Fix Your Sales Outreach ft. Mark Kosoglow, CEO
Mark Kosoglow, CEO of Operator AI and former CRO at Catalyst, dives into the pressing issue he calls 'The Great Ignore' in sales outreach. He highlights how excessive automation leads to disengagement and trust erosion among potential clients. Mark advocates for a balanced approach—striking a 'Goldilocks zone' between too much and too little outreach. He emphasizes the power of personalization and a deep knowledge of prospects to drive meaningful connections and improve conversion rates. Tune in for strategies to revive genuine sales engagement!
