Lenny's Podcast: Product | Growth | Career cover image

A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)

Lenny's Podcast: Product | Growth | Career

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Intro

This chapter explores the intricacies of the B2B purchasing journey, noting that many decisions stall due to uncertainties. It offers a framework to create compelling sales pitches that engage customers, aiming to boost listeners' sales effectiveness.

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