26min chapter

Lenny's Podcast: Product | Growth | Career cover image

A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Mastering Category Creation and Sales Strategies

This chapter explores the nuances of category creation in business, emphasizing the importance of a solid positioning strategy before crafting a compelling sales pitch. It highlights effective approaches like the 'bowling pin strategy' and addresses how to present differentiated value and overcome client objections. Concluding with flexibility in strategy and recommended readings, the chapter encourages experimentation and adaptation in sales efforts.

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