Lenny's Podcast: Product | Growth | Career cover image

A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)

Lenny's Podcast: Product | Growth | Career

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The Art of Customer Qualification and Category Creation

This chapter emphasizes the critical role of qualifying potential customers before making sales pitches, focusing on understanding their intent and fit. It also explores the concept of category creation in business, highlighting that success can come from various approaches, not just from creating new market categories.

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