The Espresso Hour Free Ghostwriting Masterclass (from $0 to $10k/mo)
123 snips
Feb 9, 2025 Discover actionable strategies to elevate your ghostwriting game, from packaging your services to landing high-quality clients. Learn why niching down can actually broaden your opportunities and debunk myths surrounding specificity. Shift your sales approach by educating clients about their challenges rather than focusing solely on pricing. Additionally, explore the importance of accountability and ongoing education as essential ingredients for transforming disinterest into thriving monetary success.
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Avoid Commodity Pricing
- Don't charge per word, hour, or an open-ended monthly retainer.
- These methods burden clients to figure out what you offer, attracting lower-paying clients.
Sell Solutions, Not Talent
- Writers sell solutions to business problems, not writing talent.
- Position yourself as a specialist, not a commodity, to earn premium rates.
Productize Your Service
- Create a packaged service by repeatedly offering the same service.
- Use the same methods for similar clients; this equates to niching down.
