Free Ghostwriting Masterclass (from $0 to $10k/mo)
whatshot 123 snips
Feb 9, 2025
Discover actionable strategies to elevate your ghostwriting game, from packaging your services to landing high-quality clients. Learn why niching down can actually broaden your opportunities and debunk myths surrounding specificity. Shift your sales approach by educating clients about their challenges rather than focusing solely on pricing. Additionally, explore the importance of accountability and ongoing education as essential ingredients for transforming disinterest into thriving monetary success.
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volunteer_activism ADVICE
Avoid Commodity Pricing
Don't charge per word, hour, or an open-ended monthly retainer.
These methods burden clients to figure out what you offer, attracting lower-paying clients.
insights INSIGHT
Sell Solutions, Not Talent
Writers sell solutions to business problems, not writing talent.
Position yourself as a specialist, not a commodity, to earn premium rates.
volunteer_activism ADVICE
Productize Your Service
Create a packaged service by repeatedly offering the same service.
Use the same methods for similar clients; this equates to niching down.
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In 'The Obstacle Is the Way', Ryan Holiday presents a framework for turning obstacles into successes. Drawing from the philosophy of Stoicism and the writings of Marcus Aurelius, Holiday outlines three disciplines: perception, action, and will. He illustrates these principles with historical anecdotes from figures such as John D. Rockefeller, Amelia Earhart, Ulysses S. Grant, and Steve Jobs. The book emphasizes the importance of perception in shaping one's response to obstacles, the need for intentional and creative action, and the cultivation of will to persist through challenges. Holiday argues that by adopting these Stoic principles, individuals can transform their obstacles into opportunities for growth and success.
Positioning
The Battle for Your Mind
Al Ries
Jack Trout
This book introduces the concept of positioning as a crucial strategy in marketing. It explains how to effectively communicate with a skeptical and media-blitzed public by creating a position in the prospect's mind that reflects the company's strengths and weaknesses as well as those of its competitors. The authors provide valuable case histories and analyses of successful and failed advertising campaigns, emphasizing the importance of simplicity, consistency, and understanding how people think and evaluate information. The book also discusses strategies such as making and positioning an industry leader, occupying a niche, and repositioning competitors to create a unique market position.
Free Ghostwriting Masterclass (from $0 to $10k/mo)
Want to go from $0 to $10K/month as a ghostwriter? In this free masterclass, I break down everything you need to know—packaging and pricing your services, landing high-quality clients, and scaling your ghostwriting business. Whether you’re just starting out or looking to increase your rates, this webinar will give you actionable strategies to position yourself as an expert and get paid what you're worth.
The Espresso Hour 
