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The Espresso Hour

Latest episodes

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72 snips
Feb 19, 2025 • 29min

Not Every Week In Business Feels "Good”

Dive into the emotional ups and downs of business life, especially on Fridays, as the hosts share personal strategies for achieving weekly goals. Discover how direct messaging can boost sales by identifying problems and engaging leads effectively. Explore the chaos of operational complexity and the need for simplicity in tracking metrics. Learn the balance between planning and spontaneity in YouTube content creation, and hear real-life anecdotes that highlight the slow yet significant progress in entrepreneurship.
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70 snips
Feb 12, 2025 • 34min

Lessons And Realizations From January 2025

Dive into the art of managing psychology for a competitive edge in business. Discover the importance of effective hiring and identifying the right fit for your team. Learn how breaking down large goals into bite-sized milestones keeps motivation high. Gain insights on emotional resilience and practical techniques like meditation. Prioritization emerges as key for impactful results, while delightful culinary adventures provide personal reflections that connect the dots to future aspirations.
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109 snips
Feb 9, 2025 • 1h 25min

Free Ghostwriting Masterclass (from $0 to $10k/mo)

Discover actionable strategies to elevate your ghostwriting game, from packaging your services to landing high-quality clients. Learn why niching down can actually broaden your opportunities and debunk myths surrounding specificity. Shift your sales approach by educating clients about their challenges rather than focusing solely on pricing. Additionally, explore the importance of accountability and ongoing education as essential ingredients for transforming disinterest into thriving monetary success.
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36 snips
Feb 8, 2025 • 28min

Why You Shouldn't Hire the "Qualified" Candidate

Explore the fascinating world of hiring as the hosts highlight why it's essential to prioritize 'builders' over just 'qualified' candidates. They discuss the complexities of balancing hard and soft skills in recruitment and the significance of cultural fit. Learn about the challenges of transitioning from management to strategic hiring. Discover how overcoming personal limitations through delegation can drive business growth. The journey towards increased alignment and revenue through effective marketing strategies is also a key focus.
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102 snips
Feb 4, 2025 • 42min

Why We're Changing Our Core Values After Just 2 Years

In this discussion, the hosts dive into the importance of trust and maturity in personal and professional growth. They highlight redefining core values to foster a culture of accountability and collaboration among teams. Goal-setting takes center stage as they emphasize breaking down financial milestones into achievable steps. The conversation also touches on effective task prioritization and the excitement of strategic team growth. Plus, enjoy some light-hearted reflections on a vibrant city that loves pets!
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153 snips
Jan 27, 2025 • 49min

Our Gameplan for 2025

Dive into a lively discussion about the commitment to consistent content creation and the power of transparent sharing in building audience connection. The hosts tackle the paradox of financial transparency in growing businesses, revealing insights on how openness can drive team dynamics. Explore strategies for scaling a business successfully and the essential role of character traits in fostering a culture of learning. Uncover the vital link between financial metrics and strategic decision-making for significant growth.
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49 snips
Dec 12, 2024 • 28min

We spent $200k on Ads in 7 months. Here's what we learned.

The hosts dive into their thrilling journey after investing $200K in paid ads, sharing valuable lessons learned from hefty financial hurdles. They highlight their impressive growth, doubling their team and transitioning to new business strategies. Insights into crafting effective educational products and optimizing advertisements provide a behind-the-scenes look at their creative process. They discuss the shift from organic to paid growth, reflecting on challenges and the importance of consistent content creation for broadening their audience.
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40 snips
May 30, 2024 • 38min

Our Final Episode in the Shipyard

In this podcast, the hosts discuss monetizing digital products, their past 4 weeks in business, upcoming travel plans, and the challenges of managing personal content creation alongside business responsibilities. They also explore different business models, pricing strategies, and share their excitement for future podcasting setups and travel adventures.
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127 snips
Apr 14, 2024 • 42min

Why Just Setting Goals Isn't The Answer

In this podcast, the hosts discuss setting goals for the next 6 weeks, planning for bottlenecks, and the importance of monetizing training over services. They also touch on personal life updates, maximizing efficiency in achieving goals, and the value of scriptwriters and educational approaches in business.
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96 snips
Mar 29, 2024 • 38min

Why Being Bad At Something Is Your Path To Success

Learn about the value of making mistakes, writing for YouTube, and the importance of anti-metrics in this entertaining podcast episode.

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