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The Espresso Hour
Revealing Our Gameplan To Build A $100k-Mo Writing Community
Mar 10, 2025
Discover the journey to building a thriving digital writing community. Learn from the hosts' mistakes and their innovative strategies for effective onboarding and member engagement. Explore how AI can streamline support and optimize operations. They also share a three-phase plan for achieving a $100K/month community and discuss the significance of creating scalable content and resources. Dive into their vision for a sustainable and supportive environment that fosters creativity and collaboration.
37:12
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Quick takeaways
- The podcast emphasizes the importance of a structured digital writing school that provides ongoing support and resources for participants after initial courses.
- Integrating AI into onboarding and support processes can enhance user interactions by offering tailored recommendations and streamlining the learning experience.
Deep dives
Understanding Ticket Pricing Models
High ticket items differ greatly from low ticket models, especially when considering recurring memberships versus one-time costs. For instance, high ticket programs like PGA offer significant value but require one-time payments, creating different expectations and customer experiences. In contrast, with low ticket offerings, customers often demand the same level of support and quality but at a fraction of the cost, akin to wanting a luxury vehicle while paying for a basic model. This discrepancy necessitates a thoughtful approach in balancing quality service and operational costs when transitioning to a lower price point.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode