The Espresso Hour

Not Every Week In Business Feels "Good”

98 snips
Feb 19, 2025
Dive into the emotional ups and downs of business life, especially on Fridays, as the hosts share personal strategies for achieving weekly goals. Discover how direct messaging can boost sales by identifying problems and engaging leads effectively. Explore the chaos of operational complexity and the need for simplicity in tracking metrics. Learn the balance between planning and spontaneity in YouTube content creation, and hear real-life anecdotes that highlight the slow yet significant progress in entrepreneurship.
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ADVICE

Weekly Goals and Rewards

  • Set two weekly goals and reward yourself upon completion.
  • Consistent small wins compound over time, leading to significant progress.
INSIGHT

Start Fast, Refine Longer

  • Starting is quicker than expected, but perfecting takes much longer.
  • DM funnels offer fast initial sales, but achieving reliable scale requires significant time investment.
ADVICE

Targeted Problem Solving

  • Focus ads and VSLs on solving one specific problem.
  • Expand to broader solutions after addressing the initial problem, improving resonance and conversions.
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