
The Espresso Hour
In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!
Latest episodes

153 snips
Jan 27, 2025 • 49min
Our Gameplan for 2025
Dive into a lively discussion about the commitment to consistent content creation and the power of transparent sharing in building audience connection. The hosts tackle the paradox of financial transparency in growing businesses, revealing insights on how openness can drive team dynamics. Explore strategies for scaling a business successfully and the essential role of character traits in fostering a culture of learning. Uncover the vital link between financial metrics and strategic decision-making for significant growth.

49 snips
Dec 12, 2024 • 28min
We spent $200k on Ads in 7 months. Here's what we learned.
The hosts dive into their thrilling journey after investing $200K in paid ads, sharing valuable lessons learned from hefty financial hurdles. They highlight their impressive growth, doubling their team and transitioning to new business strategies. Insights into crafting effective educational products and optimizing advertisements provide a behind-the-scenes look at their creative process. They discuss the shift from organic to paid growth, reflecting on challenges and the importance of consistent content creation for broadening their audience.

41 snips
May 30, 2024 • 38min
Our Final Episode in the Shipyard
In this podcast, the hosts discuss monetizing digital products, their past 4 weeks in business, upcoming travel plans, and the challenges of managing personal content creation alongside business responsibilities. They also explore different business models, pricing strategies, and share their excitement for future podcasting setups and travel adventures.

127 snips
Apr 14, 2024 • 42min
Why Just Setting Goals Isn't The Answer
In this podcast, the hosts discuss setting goals for the next 6 weeks, planning for bottlenecks, and the importance of monetizing training over services. They also touch on personal life updates, maximizing efficiency in achieving goals, and the value of scriptwriters and educational approaches in business.

96 snips
Mar 29, 2024 • 38min
Why Being Bad At Something Is Your Path To Success
Learn about the value of making mistakes, writing for YouTube, and the importance of anti-metrics in this entertaining podcast episode.

45 snips
Mar 21, 2024 • 37min
Why The Boring Work Is Your Moat
In this podcast, they discuss the difference between an upgrade and an overhaul, emphasizing that the boring work is your moat for success. They also talk about defining the business with one formula, the importance of starting with constraints, and how slogs will precede periods of accelerated growth.

41 snips
Mar 13, 2024 • 35min
Business Lessons From Michelin Star Restaurants & Work Schedules While Traveling
Topics discussed include the importance of thoughtful service, working while traveling, summer plans, iterating with different forms of content, framework for remote work, and excitement for YouTube growth and business progress.

53 snips
Mar 7, 2024 • 35min
Incentivizing Referrals, AMAs & Surveys to Improve, and Why Scaling Is Messy
Learn how to land your first $5,000 client with ghostwriting in this episode. Topics include expanding the content team, utilizing AMAs for improvement, the value of a referral program, optimizing email, and the messy process of scaling in business.

118 snips
Feb 15, 2024 • 35min
Espresso Hour Plan 2024, Theming Our Weeks, And The Value Of Boring Work
Guests Dickie Bush and Nicolas Cole talk about the focus of the podcast in 2024, theming weeks, embracing boring work, merging education with SAAS, and managing different roles in the business.

179 snips
Dec 21, 2023 • 1h 19min
2023 Recap: Business Wins and Lessons + Future Goals (Our Plan To $10M)
In this episode, the hosts reflect on their business wins and lessons from 2023, which include launching a successful group coaching program and doubling business profit. They discuss the importance of hiring and training a sales team and building a content supply chain. They also emphasize the value of surrounding yourself with an all-star team and the power of cross-collaborations. They share insights on the benefits of working in defined sprints and the importance of in-person meetups. Overall, they look forward to their future goals in 2024 and beyond.